Serge Birault Uses Photorealism for Surreal Images
Jason Soy — August 30, 2011 — Pop Culture
References: papaninja.deviantart & designlov
If you've been to an amusement park, chances are you've seen poorly drawn caricatures, but Serge Birault's caricatures truly demonstrate what exaggerated celebrity portraits could be. Combining his amazing talent for photorealism with his whimsical sensibilities, he's able to create these kooky illustrations of some of your favorite female stars in zany unbelievable scenarios.
Serge Birault is a French pin-up artist and as you can see from this gallery, his attention to real-life detail is second to none. My favorite caricature of the bunch is the one featuring Gong Li, the famous Chinese actress, hanging out in some tropical location with a book in hand accompanied by a massive squid tentacle.
Implications - Consumers enjoy caricatures because they often depict recognizable figures with exaggerated and funny features. The humor these caricatures induce satiates consumer desire for diversions from their stressful everyday lives. Corporations may consider using caricatures or other lighthearted aesthetics in their media campaigns in order to garner consumer attention.
Serge Birault is a French pin-up artist and as you can see from this gallery, his attention to real-life detail is second to none. My favorite caricature of the bunch is the one featuring Gong Li, the famous Chinese actress, hanging out in some tropical location with a book in hand accompanied by a massive squid tentacle.
Implications - Consumers enjoy caricatures because they often depict recognizable figures with exaggerated and funny features. The humor these caricatures induce satiates consumer desire for diversions from their stressful everyday lives. Corporations may consider using caricatures or other lighthearted aesthetics in their media campaigns in order to garner consumer attention.
Trend Themes
1. Photorealistic Caricatures - The trend towards photorealistic caricatures of celebrities and public figures provides an opportunity for artists and designers to create unique and engaging visual content.
2. Whimsical Illustrations - The trend towards whimsical and surreal illustrations presents opportunities for artists and designers to create playful and imaginative visual content for a variety of industries.
3. Funny Celebrity Imagery - The trend towards humorous and exaggerated depictions of celebrities and public figures in visual media provides an opportunity for businesses to create attention-grabbing campaigns that resonate with consumers.
Industry Implications
1. Entertainment - The entertainment industry can harness the trend towards photorealistic caricatures and whimsical illustrations to promote movies, TV shows, and music.
2. Advertising - The trend towards funny celebrity imagery and whimsical illustrations can be leveraged in advertising and marketing campaigns to grab consumer attention and create positive associations with brands.
3. Publishing - The trend towards photorealistic caricatures and whimsical illustrations offers opportunities for book publishers and graphic novel creators to create visually stunning and engaging content.
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