Serengetee Makes Worldly T-Shirts That Support International Causes
Rebecca Byers — July 5, 2012 — Social Good
References: serengetee & serengetee2012.tumblr
Serengetee is a chic global apparel company and social enterprise that supports international charitable organizations through the sale of its pocket v-necks, crews, tanks and racerbacks. Serengetee's shirts are white and feature a patterned pocket that showcases fabric inspired by a particular place in the world, from Osaka and Saigon to Ghana and the Ivory Coast, in addition to a number inspired by American cities as well.
Founded in 2012, Serengetee gives customers the choice of what pressing issue they would most like their contribution to go toward in the country the fabric originated in upon checkout.
The brand's website is conveniently organized so that its fabrics may be perused by shop by region, pattern or color, while they also run a fabric of the week promotion, which sees 100% of the proceeds donated toward the country of origin.
Contact Information
Serengetee website
Serengetee on Facebook
Serengetee on Twitter
Serengetee on Tumblr
Founded in 2012, Serengetee gives customers the choice of what pressing issue they would most like their contribution to go toward in the country the fabric originated in upon checkout.
The brand's website is conveniently organized so that its fabrics may be perused by shop by region, pattern or color, while they also run a fabric of the week promotion, which sees 100% of the proceeds donated toward the country of origin.
Contact Information
Serengetee website
Serengetee on Facebook
Serengetee on Twitter
Serengetee on Tumblr
Trend Themes
1. Charitable Fashion - The trend of incorporating social and charitable causes into fashion allows for consumers to make an impact with their purchases.
2. Global-inspired Patterns - Incorporating fabrics and patterns inspired by different countries and cultures can differentiate and add value to apparel offerings.
3. Shop by Region - Organizing products by region can personalize the shopping experience and create a deeper connection between consumer and brand.
Industry Implications
1. Apparel - In the apparel industry, incorporating charitable cause-based products can create a unique selling point and increase brand loyalty.
2. Retail - Incorporating localized or global-inspired products in retail stores can provide consumers with a unique product offering, creating differentiation from competitors.
3. E-commerce - E-commerce platforms can better personalize the shopping experience by creating dedicated sections or filters for global-inspired products and charity-based products.
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