Mother’s Sparkling Mythical Creature Cookies Come in Four Shapes
Michael Hemsworth — April 20, 2021 — Marketing
References: motherscookies & drugstorenews
The Mother’s Sparkling Mythical Creature cookies are one of the latest offerings from the brand that will help it to diversify beyond its well-known Circus Animal cookies. The cookies come in four shapes including mermaids, unicorns, dragons and sea serpents, which are all covered in the brand's signature icing in either white or lavender shades. Each cookie is also covered in sparkling flitter sprinkles to help further enhance their mythical appearance.
Senior Director of Cookies Marketing at Ferrara Rachna Patel spoke on the new Mother’s Sparkling Mythical Creature cookies saying, "We’re so excited to introduce Sparkling Mythical Creature cookies, the first innovation from Mother’s in nearly a decade — and an extension to the popular Circus Animal cookies. We hope the cookies spark joy and imagination as a fun treat parents can share with kids.”
Senior Director of Cookies Marketing at Ferrara Rachna Patel spoke on the new Mother’s Sparkling Mythical Creature cookies saying, "We’re so excited to introduce Sparkling Mythical Creature cookies, the first innovation from Mother’s in nearly a decade — and an extension to the popular Circus Animal cookies. We hope the cookies spark joy and imagination as a fun treat parents can share with kids.”
Trend Themes
1. Mythical Creature Cookies - New cookies in the shapes of mermaids, unicorns, dragons and sea serpents that have sparkling flitter sprinkles on them.
2. Diversification of Snack Offerings - Mother's is shifting its focus from traditional snacks to unique shapes and flavors to attract consumers who want a fun experience.
3. Kid-focused Products - Mother's is targeting parents looking for fun treats to share with their children.
Industry Implications
1. Snack - Mother's is expanding in the snack industry and competing with traditional cookies and crackers.
2. Food Production - Food producers are now looking for new shapes and flavors of traditional snacks to offer to consumers.
3. Confectionery Industry - Mother's may be expanding to compete with other companies in the confectionery industry that produce a range of fun treats for children.
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