Seraphim Social Beverage is Infused with Functional Ingredients
Laura McQuarrie — May 24, 2023 — Lifestyle
References: seraphimsocialbev & specialtyfood
Seraphim Social Beverage converges functional ingredients with non-alcoholic beverages, recognizing the growing consumer demand for wellness-oriented choices that prioritize health benefits and taste, providing a refreshing and nourishing alternative to traditional drink options.
Adults are increasingly adopting mindful drinking habits and are opting for alternative social beverages that don't rely on alcohol. With a growing emphasis on overall wellness and moderation, people are seeking beverages that can uplift the mind, body and spirit in different ways during social occasions. And although the pressure or expectation to consume alcohol is reducing, consumers demand full-flavor drinks.
The company provides what consumers are looking for with two blends: fruit-forward and jammy Cassia and smooth and buttery Cacao. While the former is infused with elderberry extract for immune support, the latter incorporates oat extract for its stress-relieving qualities and was named the 2023 SFA sofi Award winner in the Best New Product in the Alcoholic Beverages + Cocktail Mixes category.
Adults are increasingly adopting mindful drinking habits and are opting for alternative social beverages that don't rely on alcohol. With a growing emphasis on overall wellness and moderation, people are seeking beverages that can uplift the mind, body and spirit in different ways during social occasions. And although the pressure or expectation to consume alcohol is reducing, consumers demand full-flavor drinks.
The company provides what consumers are looking for with two blends: fruit-forward and jammy Cassia and smooth and buttery Cacao. While the former is infused with elderberry extract for immune support, the latter incorporates oat extract for its stress-relieving qualities and was named the 2023 SFA sofi Award winner in the Best New Product in the Alcoholic Beverages + Cocktail Mixes category.
Trend Themes
1. Functional Non-alcoholic Beverages - The consumer shift towards mindful drinking habits presents the opportunity to innovate functional non-alcoholic beverages that prioritize health benefits and taste.
2. Wellness-oriented Choices - The demand for wellness-oriented beverage choices provides opportunities to create refreshing and nourishing alternatives to traditional drink options.
3. Innovative Beverage Blends - The integration of unique ingredients like elderberry extract for immune support and oat extract for stress-relieving qualities offers the opportunity to create innovative beverage blends.
Industry Implications
1. Beverage Manufacturing - Manufacturers of non-alcoholic beverages can explore incorporating functional ingredients and innovative blends to meet the demand for wellness-oriented choices.
2. Alcoholic Beverages + Cocktail Mixes - The demand for flavorful non-alcoholic social beverages presents opportunities for innovation in the alcoholic beverages and cocktail mixes category to offer functional and satisfying alternatives.
3. Health and Wellness - The trend towards functional beverages aligns with an industry-wide focus on providing health and wellness options, creating opportunities for industry players to innovate and differentiate their offerings.
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