Rodan + Fields' Relaunched SOOTHE Regimen Reduces Redness & Itchiness
Laura McQuarrie — March 24, 2021 — Fashion
References: rodanandfields & allure
At a time when people are facing new skincare struggles as a result of mask-wearing or increased exposure to dry indoor air, Rodan + Fields is relaunching its Regimens, including the SOOTHE sensitive skincare system. The new and improved formulas are said to deliver 30% better results on visible redness and work two times faster on dryness.
The skincare system, which consists of products like the exfoliating Micro-Dermabrasion Paste and the Dark Spot Corrector, helps to address everything from irritation to dry marks to support skin that's not only radiant but also resilient.
While anyone with sensitive skin will benefit from the improvements to the line, the system was created to provide relief for those with mild conditions like eczema, psoriasis and atopic dermatitis.
The skincare system, which consists of products like the exfoliating Micro-Dermabrasion Paste and the Dark Spot Corrector, helps to address everything from irritation to dry marks to support skin that's not only radiant but also resilient.
While anyone with sensitive skin will benefit from the improvements to the line, the system was created to provide relief for those with mild conditions like eczema, psoriasis and atopic dermatitis.
Trend Themes
1. Sensitive Skincare Systems - The demand for sensitive skincare systems has increased due to mask-wearing and increased exposure to dry indoor air, creating opportunities for disruptive innovation.
2. Improved Formulations - The launch of Rodan + Fields' Regimens with 30% better results on visible redness and two times faster on dryness sets an example for other skincare companies to improve their formulations.
3. Targeted Skincare Solutions - Skincare systems like SOOTHE, that address specific skin issues like eczema, psoriasis, and atopic dermatitis, indicate the need for targeted skincare solutions that cater to the diverse and unique needs of individuals.
Industry Implications
1. Skincare Industry - The skincare industry can capitalize on the increased demand for targeted and effective sensitive skincare systems.
2. Medical and Dermatology Industry - The medical and dermatology industry can explore the development of specialized skincare products that cater to specific skin conditions like eczema and psoriasis.
3. Beauty Retail Industry - Beauty retailers can cater to consumers' demand for improved formulations and targeted skincare solutions by carrying brands that prioritize innovation in their products.
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