Day+West Skincare Specializes in Calming Reactive Skin
Laura McQuarrie — July 12, 2023 — Fashion
References: dayandwest & happi
After failing to find skincare that wouldn't irritate her skin, Gabrielle Braden created Day+West, a skincare brand for others with similarly sensitive and reactive skin. The brand is introducing itself to the world with the Strong Whisper face mist and the Quiet Force face oil, and soon, this gentle duo will be joined by the Gentle Armor face and neck cream.
Within The Secret Weapon kit, which is another upcoming release from the sensitive skincare brand, consumers will benefit from being able to purchase all of the brand's products in one go.
"Our products are ideally suited for women who want a simple, elevated routine with multifunctional and harmonious products that are especially kind to sensitive skin,” says Braden, “Customers, especially people 30-plus concerned with proactivity addressing signs of aging, protecting the skin barrier and who gravitate toward veritably clean formulas made with organic and natural ingredients, will be attracted to our brand.”
Within The Secret Weapon kit, which is another upcoming release from the sensitive skincare brand, consumers will benefit from being able to purchase all of the brand's products in one go.
"Our products are ideally suited for women who want a simple, elevated routine with multifunctional and harmonious products that are especially kind to sensitive skin,” says Braden, “Customers, especially people 30-plus concerned with proactivity addressing signs of aging, protecting the skin barrier and who gravitate toward veritably clean formulas made with organic and natural ingredients, will be attracted to our brand.”
Trend Themes
1. Multifunctional Skincare - Creating skincare products that serve multiple purposes, such as moisturizing and soothing sensitive skin simultaneously, presents an opportunity for disruptive innovation.
2. Clean Formulas - Developing skincare products with organic and natural ingredients that are free from harmful chemicals and irritants can disrupt the beauty industry.
3. Proactive Aging Solutions - Addressing the concerns of people aged 30-plus who seek skincare products that not only protect the skin barrier but also combat signs of aging can lead to disruptive innovation in the industry.
Industry Implications
1. Skincare - The skincare industry can explore the development of multifunctional products and clean formulas to cater to consumers with sensitive skin.
2. Beauty - The beauty industry can focus on creating skincare solutions that offer proactive aging solutions and promote the use of organic and natural ingredients.
3. Wellness - In the wellness industry, there is an opportunity to provide holistic solutions for sensitive skincare, combining both physical and mental well-being.
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