Murad's New Sensitive Skin Collection Soothes with Heartleaf
Laura McQuarrie — October 23, 2024 — Fashion
Murad's new sensitive skin collection spotlights fermented heartleaf extract to help all skin types—including eczema-prone skin—experience relief from itching, redness, dryness, tightness and other forms of discomfort. In the range, consumers with reactive or sensitive skin will find calming, soothing and refreshing solutions like a face cleanser and a body cleanser, plus a serum that boosts radiance without resorting to exfoliation and a comforting, replenishing cream.
Heartleaf, known for its anti-inflammatory and soothing properties, is a popular ingredient in Korean skincare routines, where it helps calm sensitive skin and reduce redness. North American brands and consumers have embraced emerging ingredients like heartleaf and a gentle, consistent approach to skincare over harsh, high-intensity treatments.
Alongside heartleaf, the Soothed & Improved Sensitive Skin Bundle features formulas with ceramides, microalgae and fermented beta-glucan.
Heartleaf, known for its anti-inflammatory and soothing properties, is a popular ingredient in Korean skincare routines, where it helps calm sensitive skin and reduce redness. North American brands and consumers have embraced emerging ingredients like heartleaf and a gentle, consistent approach to skincare over harsh, high-intensity treatments.
Alongside heartleaf, the Soothed & Improved Sensitive Skin Bundle features formulas with ceramides, microalgae and fermented beta-glucan.
Trend Themes
1. Fermented Botanicals - The incorporation of fermented heartleaf extract in skincare highlights a growing trend towards leveraging fermentation to amplify botanical benefits.
2. Sensitive Skin Solutions - Products specifically formulated for reactive or eczema-prone skin are gaining popularity as consumers seek specialized solutions for skin discomfort.
3. Gentle Skincare Regimens - A shift towards gentler skincare routines prioritizing hydration and soothing ingredients over aggressive treatments is emerging among consumers.
Industry Implications
1. Skincare - The skincare industry is seeing an infusion of innovative products that address specific skin concerns with gentle, natural ingredients.
2. Beauty & Personal Care - Within the beauty and personal care sector, there is a notable trend towards products that cater to sensitive skin and avoid harsh components.
3. Health & Wellness - The health and wellness industry is expanding to include skincare products that not only enhance beauty but also improve overall skin health through soothing and calming formulations.
8.9
Score
Popularity
Activity
Freshness
