'Send Me Sfmoma' Will Text You Art in Response to an Emoji
Ellen Smith — July 11, 2017 — Art & Design
References: sfmoma.org & boingboing.net
Art lovers are now welcome to text the San Francisco Museum of Modern Art with a new service called 'Send Me SFMOMA.'
SFMOMA only has the capacity to display a small fraction of its collection of 34,000 pieces, prompting curators and collectors alike to re-think the way people consume art. The service invites people to text 'Send me' to a designated number followed by an emoji or keyword. Within seconds users will receive a photograph of a related artwork and its accompanying caption. This art discovery tool is a clever way to make art more accessible, while providing a fun and immersive experience for those who aren't interested in visiting museums.
'Send Me SFMOMA' serves as an example of creative connectivity through providing an educational service that's beneficial for both parties.
SFMOMA only has the capacity to display a small fraction of its collection of 34,000 pieces, prompting curators and collectors alike to re-think the way people consume art. The service invites people to text 'Send me' to a designated number followed by an emoji or keyword. Within seconds users will receive a photograph of a related artwork and its accompanying caption. This art discovery tool is a clever way to make art more accessible, while providing a fun and immersive experience for those who aren't interested in visiting museums.
'Send Me SFMOMA' serves as an example of creative connectivity through providing an educational service that's beneficial for both parties.
Trend Themes
1. On-demand Art Texting - The trend of using text messaging as a tool for art discovery and accessibility.
2. Art Discovery Services - The trend of creating digital tools that provide educational and immersive art experiences.
3. Micro-museum Experiences - The trend of offering bite-sized and personalized art experiences to potential museum-goers.
Industry Implications
1. Art Museums - Museums can leverage on-demand art texting services to engage new audiences and provide personalized art experiences.
2. Digital Art Platforms - Digital art platforms can create art discovery tools like 'Send Me SFMOMA' to offer educational and immersive art experiences to users.
3. Tourism Industry - The tourism industry can leverage micro-museum experiences to attract potential visitors looking for personalized and accessible art experiences.
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