Starbucks is Implementing a New 'Siren System' for Drink Making
Katherine Pendrill — September 24, 2022 — Business
References: stories.starbucks & brandeating
Starbucks is looking to streamline operations with the help of a new drink-making process called the 'Siren System.'
Officially, Starbucks has dubbed the new Siren System "a proprietary new equipment innovation designed to meet the growing demand for customization of hot and cold beverages and warm foods." In other words, Starbucks is looking to improve its drink-making process in order to keep up with the overwhelming demand for custom drinks, largely generated through mobile ordering.
The Siren System aims to improve the workflow of the cold beverage station, the brewing of cold brew and drip coffee, and the process of warming up food items. For instance, the new cold beverage station workflow consists of an assembly line-type process whereby a barista would start at one end and finish at the other end. Another example of the new innovations includes a switch from batch-brewing to single-cup brewing of drip coffee using a new automated Clover Vertica brewer.
Ultimately, the new changes are meant to make the Starbucks experience better for customers and for staff.
Image Credit: Starbucks
Officially, Starbucks has dubbed the new Siren System "a proprietary new equipment innovation designed to meet the growing demand for customization of hot and cold beverages and warm foods." In other words, Starbucks is looking to improve its drink-making process in order to keep up with the overwhelming demand for custom drinks, largely generated through mobile ordering.
The Siren System aims to improve the workflow of the cold beverage station, the brewing of cold brew and drip coffee, and the process of warming up food items. For instance, the new cold beverage station workflow consists of an assembly line-type process whereby a barista would start at one end and finish at the other end. Another example of the new innovations includes a switch from batch-brewing to single-cup brewing of drip coffee using a new automated Clover Vertica brewer.
Ultimately, the new changes are meant to make the Starbucks experience better for customers and for staff.
Image Credit: Starbucks
Trend Themes
1. Customized Drink-making - The trend of customized drink-making is growing, creating an opportunity for proprietary drink-making systems that can meet the customization demands of customers.
2. Workflow Streamlining - There is a trend towards streamlining workflows in businesses, especially those with high demand and frequent customization requests, leading to an opportunity for proprietary equipment innovations like the Siren System.
3. Automated Brewing - The trend of automation in various industries is leading to a shift towards automated brewing systems in coffee shops, which can improve efficiency, scalability, and consistency while reducing labor costs.
Industry Implications
1. Hospitality and Food Services - The hospitality and food services industry can benefit from proprietary drink-making systems and other equipment innovations that can improve efficiency, customization, and customer experience while reducing labor costs and overhead.
2. Retail and Consumer Goods - In the retail and consumer goods industry, there is an opportunity for proprietary equipment innovations that can improve efficiency, scalability, and customer experience, especially in high-demand and customization-heavy sectors such as coffee shops and cafes.
3. Manufacturing and Automation - The trend towards automation and manufacturing innovation is creating an opportunity for automated brewing systems that can improve efficiency, scalability, and consistency while reducing labor costs in coffee shops and other food and beverage production sectors.
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