Seibu Amusement Park Lets Guests Play King for a Day
Omar Yusuf — August 4, 2011 — Unique
References: seibuen-yuuenchi.jp & japantrends
Capitalizing on the culture of Japan, Seibu Amusement Park has launched a new campaign meant to pique the interest of roller coaster fanatics. The proposal: Become a theme park king with front-row seats, expert service and a butler! Unfortunately, it's a Cinderella-type of arrangement and the experience only lasts one day.
After designing a three-part quiz meant to filter out the wrong candidates, the management of Seibu Amustment Park is patiently waiting the arrival of their king, one contestant lucky enough to answer all the right questions. The reward is a one-of-a-kind experience and includes a king's feast, a doting butler and access to Jairo Skywalk Tower, which offers a breath-taking view of Tokyo and Mount Fuji.
Personally, hanging around an amusement park with an old butler isn't my typical idea of fun, however, Seibu's campaign has received a record-setting number of admissions. It seems in Japan it's good to be king.
After designing a three-part quiz meant to filter out the wrong candidates, the management of Seibu Amustment Park is patiently waiting the arrival of their king, one contestant lucky enough to answer all the right questions. The reward is a one-of-a-kind experience and includes a king's feast, a doting butler and access to Jairo Skywalk Tower, which offers a breath-taking view of Tokyo and Mount Fuji.
Personally, hanging around an amusement park with an old butler isn't my typical idea of fun, however, Seibu's campaign has received a record-setting number of admissions. It seems in Japan it's good to be king.
Trend Themes
1. Personalized Theme Park Luxury - Theme parks that offer personalized luxury experiences to guests, like playing 'king for a day', are becoming increasingly popular.
2. Interactive Theme Park Campaigns - Theme parks are utilizing unique interactive campaigns and contests to attract visitors and drive engagement.
3. Cultural-based Theme Park Experiences - Theme parks embracing and incorporating local cultural elements into their experiences are gaining popularity among tourists and locals alike.
Industry Implications
1. Theme Parks and Attractions - Companies in the theme park and attraction industry can benefit from incorporating more personalized and interactive experiences into their offerings.
2. Hospitality and Tourism - The trend towards personalized and culture-based experiences in theme parks presents an opportunity for the hospitality and tourism industry to develop partnerships and packages with these venues.
3. Event Management and Marketing - Companies specializing in event management and marketing can help theme parks create unique and engaging campaigns, like Seibu Amusement Park's 'king for a day' promotion.
2.1
Score
Popularity
Activity
Freshness
