Leandro Erlich's Underwater Photography
Alex Covert — July 29, 2008 — Art & Design
References: leandroerlich & crookedbrains.net
No... this isn't a new humanoid species that can live under water. This is an art exhibit in the 21st Century Museum of Art of Kanazawa.
Designed by Leandro Erlich, this illusion is accomplished by two clear acrylic sheets with water in between and a little on top to hide it all. The people are, in fact, "under" the water. When they look up, it looks like an aquarium.
Implications - Modern consumers are looking for art that pushes the limits on creativity. Products that stay on the cutting edge while still performing a function are appealing to customers who desire ways to complete their everyday tasks while staying on trend. In order to attract more shoppers, a company could focus on creating more of their items with these two elements in mind.
Designed by Leandro Erlich, this illusion is accomplished by two clear acrylic sheets with water in between and a little on top to hide it all. The people are, in fact, "under" the water. When they look up, it looks like an aquarium.
Implications - Modern consumers are looking for art that pushes the limits on creativity. Products that stay on the cutting edge while still performing a function are appealing to customers who desire ways to complete their everyday tasks while staying on trend. In order to attract more shoppers, a company could focus on creating more of their items with these two elements in mind.
Trend Themes
1. Creative Illusion Art - Art that combines functionality and creativity to create optical illusions has the potential to capture the attention of modern consumers.
2. Innovative Exhibit Design - Designing exhibits (and other products) with unconventional materials and methods can create an immersive and engaging experience for customers.
3. Disruptive Visual Storytelling - Creating narratives and stories through visual art that incorporates the latest trends and technologies can resonate with modern audiences.
Industry Implications
1. Art - Artists and galleries can leverage technologies and materials to create compelling visual experiences that entice buyers and collectors alike.
2. Retail - Retailers can use innovative store design and visual merchandising to create immersive and engaging experiences for customers that drive sales.
3. Museums and Exhibitions - Museums and exhibition spaces can use new materials and technologies to create engaging and interactive exhibits that attract curious visitors from all walks of life.
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