The Secrétaire Thé Celebrates Iconic Designs From Two Historic Houses
Justin Lam — November 15, 2018 — Art & Design
References: 2luxury2 & luxurylaunches
Designed for the traveling tea-drinker, the Secrétaire Thé is a luxury tea set and trunk from the minds at Louis Vuitton and Fortnum and Mason. Founded in 1707, Fortnum and Mason has built a following thanks to its exquisite teas and luxurious gifting selections. This is part of what makes the Secrétaire Thé so intriguing, as it combines the extensive history of both Louis Vuitton and Fortnum and Mason, as well as each brands' dedication to craftsmanship and exciting designs.
Complete with a wooden foldable tray, and natural cowhide leather handles, the Secrétaire Thé manages to encapsulate flair, fashion, and clever design. The traveling tea-kit also comes equipped with the Fortnum & Mason Camellia Tea Set, which comes adorned with gold-gilded patterning and designs inspired by the handmade wallpaper of the Diamond Jubilee Tea Salon.
Image Credit: Louis Vuitton
Complete with a wooden foldable tray, and natural cowhide leather handles, the Secrétaire Thé manages to encapsulate flair, fashion, and clever design. The traveling tea-kit also comes equipped with the Fortnum & Mason Camellia Tea Set, which comes adorned with gold-gilded patterning and designs inspired by the handmade wallpaper of the Diamond Jubilee Tea Salon.
Image Credit: Louis Vuitton
Trend Themes
1. Luxe Traveling Tea Sets - Opportunity for innovation in creating high-end, portable tea sets that combine luxury design and functionality.
2. Heritage Collaboration - Disruption opportunity by partnering with historic brands to create unique products that embody the shared history and craftsmanship of both companies.
3. Elevated Tea Experience - Innovation potential in developing tea sets that enhance the overall enjoyment and presentation of tea-drinking.
Industry Implications
1. Luxury Goods - Innovative possibilities for luxury goods companies to expand their product offerings into travel accessories such as luxurious tea sets.
2. Hospitality - Opportunity for hotels, resorts, and high-end venues to elevate their tea service by offering exclusive tea sets that provide a unique and luxurious experience for their guests.
3. Interior Design - Disruptive potential for interior design companies to collaborate with luxury brands in creating tea sets that not only serve a functional purpose but also act as decorative pieces in home decor.
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