Barack Obama is 'Renegade'
Cecilia Biemann — November 11, 2008 — Social Good
References: chicagotribune
The Secret Service has announced the code names allocated to each member of the Obama family.
The Obama clan now all have awesome 'nicknames' beginning with the letter R.
President-Elect Barack Obama: Renegade
Future First Lady Michelle Obama: Renaissance
Malia Obama: Radiance
Sasha Obama: Rosebud
These code names are way cooler than Eagle and Evergreen (Bill and Hillary Clinton), or Tumbler and Tempo (George W. and Laura Bush).
Implications - Thanks to the Internet, people have the ability to give themselves alternate identities through forums and social media websites. This anonymity has brought a new meaning to the freedom of expression without the consequences of being arrested by law enforcement. This new idea of self-identity and individualism can inspire brands to create new products that reflect the attitudes of the current generation for a style based on self expression.
The Obama clan now all have awesome 'nicknames' beginning with the letter R.
President-Elect Barack Obama: Renegade
Future First Lady Michelle Obama: Renaissance
Malia Obama: Radiance
Sasha Obama: Rosebud
These code names are way cooler than Eagle and Evergreen (Bill and Hillary Clinton), or Tumbler and Tempo (George W. and Laura Bush).
Implications - Thanks to the Internet, people have the ability to give themselves alternate identities through forums and social media websites. This anonymity has brought a new meaning to the freedom of expression without the consequences of being arrested by law enforcement. This new idea of self-identity and individualism can inspire brands to create new products that reflect the attitudes of the current generation for a style based on self expression.
Trend Themes
1. Alternate Identities - The ability to create alternate identities through the internet inspires brands to create products that reflect the attitudes of the current generation.
2. Freedom of Expression - The anonymity provided by online platforms allows for a new meaning of self-expression, opening opportunities for brands to create products that embrace individualism.
3. Style Based on Self-expression - The current generation's focus on self-identity and individualism paves the way for brands to develop products that cater to consumers seeking a style rooted in self-expression.
Industry Implications
1. Social Media - The rise of alternate identities and freedom of expression on social media platforms presents disruptive innovation opportunities for companies in the social media industry to develop new features and tools that enhance online self-expression.
2. Fashion - The trend of style based on self-expression creates innovation opportunities in the fashion industry for brands to design clothing lines and accessories that allow individuals to showcase their unique personas.
3. Technology - The need for online anonymity and identity creation calls for disruptive innovation in the technology industry, particularly in the development of secure and private online platforms that facilitate self-expression without consequences.
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