Life is Good & 90+ Cellars' Collab Inspires People to Slow Down & Enjoy
Laura McQuarrie — November 12, 2019 — Lifestyle
References: lifeisgood & prnewswire
This fall, Life is Good and 90+ Cellars are introducing a limited-edition seasonal wine collection. With this collection, 10% of Life is Good's net profits are set to go to the Life is Good Kids Foundation, which works with kids who have experienced poverty, violence and illness.
The first two wines in the collection include Unplug Pinot Noir and Today is the Day Chardonnay, both of which are designed to inspire people to slow down and enjoy the season with one another. Both of these seasonal wines boast labels that are simple and refreshing, as they depict natural scenes. As ever, the uplifting, high-quality wine products are in line with 90+ Cellar's mission to make great wine widely accessible to all.
Image Credit: Life is Good, 90+ Cellars
The first two wines in the collection include Unplug Pinot Noir and Today is the Day Chardonnay, both of which are designed to inspire people to slow down and enjoy the season with one another. Both of these seasonal wines boast labels that are simple and refreshing, as they depict natural scenes. As ever, the uplifting, high-quality wine products are in line with 90+ Cellar's mission to make great wine widely accessible to all.
Image Credit: Life is Good, 90+ Cellars
Trend Themes
1. Seasonal Wine Collection - Collaborations between brands and wineries to create limited-edition seasonal wine collections that evoke a sense of enjoyment and support a charitable cause.
2. Uplifting Wine Labels - Wine labels that feature simple and refreshing designs depicting natural scenes to inspire consumers to slow down and appreciate the season.
3. Wine for a Cause - Partnerships between wine brands and charitable organizations to donate a portion of the profits to support initiatives for children in need.
Industry Implications
1. Wine Industry - Opportunity for wineries to collaborate with brands and create seasonal wine collections that resonate with consumers and support charitable causes.
2. Packaging Industry - Demand for simplistic and refreshing label designs for wine bottles that evoke a sense of joy and promote a slower-paced lifestyle.
3. Charitable Organizations - Opportunity for charitable organizations to partner with wine brands and receive donations from the sales of limited-edition seasonal wine collections, utilizing the power of wine for a good cause.
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