Knoll Will Change its Seasonal Products to Fit Annual Themes
Laura McQuarrie — June 21, 2013 — Business
References: psfk
American furniture and fabric manufacturer Knoll has opened a new NYC store that will change its offering of seasonal products to more closely reflect what consumers are looking for.
This concept to change the merchandise offered in-store at a more rapid pace was inspired by Apple, a manufacturer that has been successful at running and maintaining its own stores. Although production times can prevent furniture from being made quickly, this seems like an attempt to approach home decor like the quick turnaround of fashion from runway to retail stores.
The store is small enough for this to be a possibility every six to eight weeks. The shop opened in the summer, debuting a collection of outdoor furniture. Knoll shop manager Hunter De La Cruz notes that the next change in products will coincide with a back-to-school theme for the fall.
This concept to change the merchandise offered in-store at a more rapid pace was inspired by Apple, a manufacturer that has been successful at running and maintaining its own stores. Although production times can prevent furniture from being made quickly, this seems like an attempt to approach home decor like the quick turnaround of fashion from runway to retail stores.
The store is small enough for this to be a possibility every six to eight weeks. The shop opened in the summer, debuting a collection of outdoor furniture. Knoll shop manager Hunter De La Cruz notes that the next change in products will coincide with a back-to-school theme for the fall.
Trend Themes
1. Rapidly Changing Merchandise - Expanding the concept of fast fashion to furniture, brands can embrace rapid product turnover to meet changing consumer demands.
2. Seasonal Themes in Home Decor - By aligning furniture offerings with seasonal themes and trends, retailers can create a more engaging shopping experience and appeal to consumer preferences.
3. Influencer Marketing in Interior Design - Collaborating with influencers and designers can help furniture stores stay ahead of trends, attract new customers, and drive sales.
Industry Implications
1. Furniture Manufacturing - Furniture companies can capitalize on the trend of rapidly changing merchandise by streamlining production processes and adopting agile manufacturing strategies.
2. Home Decor Retail - Retailers in the home decor industry can leverage seasonal themes and trends to enhance their product offerings and drive customer engagement.
3. Influencer Marketing - Influencer marketing agencies and platforms can partner with furniture brands to facilitate collaborations with interior designers and social media influencers, creating new opportunities for brand promotion.
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