Seagram’s 7 Crown Bottles Will Be Made from 100% Recycled Plastic
Laura McQuarrie — June 12, 2020 — Eco
References: seagrams7 & reelchicago
Thanks to a commitment from Diageo North America, Seagram’s 7 Crown Bottles will now be made from 100% recycled plastic, marking the first-of-its-kind innovation for both the brand and the group. All sizes of Seagram’s 7 Crown bottles will be made without virgin plastics and this is a change that will help to reduce the use of virgin plastic by nearly 1,000 tons annually—which is the equivalent to about 100 million 500-milliliter plastic bottles.
By the end of the month, new bottles from Seagram’s 7 Crown range will be on shelves in the United States, where they can be seen alongside existing glass packaging. With both of these packaging choices, Diageo is encouraging consumers to recycle so that the materials can be reused again.
Image Credit: Seagram’s 7
By the end of the month, new bottles from Seagram’s 7 Crown range will be on shelves in the United States, where they can be seen alongside existing glass packaging. With both of these packaging choices, Diageo is encouraging consumers to recycle so that the materials can be reused again.
Image Credit: Seagram’s 7
Trend Themes
1. Recycling-plastic-materials - Innovative trend in using recycled plastic materials for manufacturing of bottles, promoting sustainability.
2. Reducing-virgin-plastic - An emerging trend to reduce the use of virgin plastic in packaging, resulting in environmental preservation and reduced manufacturing costs.
3. Circular-economy-initiatives - Growing trend for circular economy initiatives in manufacturing industries, promoting recycling and reusing of products as opposed to wasting resources.
Industry Implications
1. Beverage-industry - Recycled plastic bottle trend presents innovative opportunities for the beverage industry to create sustainable packaging options.
2. Packaging-industry - Reducing the use of virgin plastic presents opportunities for innovative sustainable packaging solutions in various industries.
3. Manufacturing-industry - Circular economy initiatives have the potential to disrupt traditional manufacturing industries, promoting sustainable business practices and reducing waste.
2.5
Score
Popularity
Activity
Freshness
