Sea Shepherd Launchpad an AR Experience Highlighting Dolphins
Daniel Johnson — February 22, 2020 — Tech
References: seashepherdglobal.org & mobilemarketer
Sea Shepherd is a non-profit conservation society based out of San Juan in the United States, and recently the organization created an AR experience that showcases the challenges that dolphins face as a result of commercial fishing. The AR experience is titled 'Below the Surface AR,' and it captivates viewers into how dolphins are being harmed. In order to create the AR experience, Sea Shepherd worked with Resn, an AR studio.
Specifically, the AR content depicts an industry practice known as bycatch, which is when fishing crafts unintentionally catch sea creatures they do not mean to catch. Last year over 11,000 dolphins were inadvertently captured off the coast of France according to the conservation organization.
Image Credit: Sea Shepherd
Specifically, the AR content depicts an industry practice known as bycatch, which is when fishing crafts unintentionally catch sea creatures they do not mean to catch. Last year over 11,000 dolphins were inadvertently captured off the coast of France according to the conservation organization.
Image Credit: Sea Shepherd
Trend Themes
1. Augmented Reality Conservation Education - The AR experience titled 'Below the Surface AR' by Sea Shepherd can be used as an innovative way to educate people on conservation efforts.
2. Innovative Partnerships - Collaborations like the one between Sea Shepherd and Resn can yield game-changing solutions for the world's challenges.
3. Conservation Through Immersive Technology - Virtual technologies, such as AR, present an opportunity for conservation organizations to engage audiences and spark action towards conservation efforts.
Industry Implications
1. Conservation Organizations - Conservation organizations can use AR experiences to highlight their causes and foster connections with donors.
2. AR Studios - AR studios, such as Resn, can leverage their skills and resources to create socially meaningful content.
3. Sustainable Fishing - The fishing industry can use AR and other immersive technologies to find innovative solutions to minimize bycatch and promote sustainable fishing practices.
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