Playland Created the World's First 'Scream Choir'
Laura McQuarrie — August 11, 2017 — Marketing
Earlier this summer, composer Bob Smart held auditions for a 'Scream Choir' for Playland, which resulted in the creation of unique performances shared throughout the city to give people a sense of the amusement park's atmosphere.
The members of the Scream Choir were conducted like musicians in a classical orchestra, with the only difference being that they used their voices as their instruments. When it came to giving the screamers direction, Smart asked the members of the Scream Choir to imagine their greatest fear.
Although all of the positions for Playland's Scream Choir have been filled, Playland is inviting people to make a visit to its amusement park in Vancouver, Canada, so that they may try out their own vocal chords and lungs on its rides.
The members of the Scream Choir were conducted like musicians in a classical orchestra, with the only difference being that they used their voices as their instruments. When it came to giving the screamers direction, Smart asked the members of the Scream Choir to imagine their greatest fear.
Although all of the positions for Playland's Scream Choir have been filled, Playland is inviting people to make a visit to its amusement park in Vancouver, Canada, so that they may try out their own vocal chords and lungs on its rides.
Trend Themes
1. Scream Choirs - Creating unique performances by using voices as instruments.
2. Immersive Experiences - Providing a sense of atmosphere and emotional engagement through interactive performances.
3. Amusement Park Marketing - Using unconventional methods, such as Scream Choirs, to promote and create buzz for amusement parks.
Industry Implications
1. Entertainment - Incorporating interactive and engaging performances to enhance amusement park experiences.
2. Music - Exploring new possibilities and applications for vocal performances in unique contexts.
3. Tourism - Using innovative and unconventional marketing techniques to attract visitors to amusement parks and tourist destinations.
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