The Scion FR-S Monogram Spruces Up the NAIAS 2014
Angela Rajic — January 16, 2014 — Autos
References: pressroom.scion & autoblog
The limited edition Scion FR-S Monogram coupe was unveiled at the 2014 Detroit Auto show and promises to provide maximum comfort and performance for an eminently affordable price.
While the Scion has been known to have underwhelming interiors, the new Monogram series breaks that record with an interior chock-full of auto goodies. The Scion Fr-S Monogram includes leather seats with Alcantra inserts, heated front seats, heated outside mirrors, BeSpoke Premium Audio, Smart Key, LED daytime lights HID headlamps and more.
Priced at $27,400 for the six-speed manual transmission and 28,500 for the six-speed sequential automatic transmission, and with only 2,000 models available starting February, the Scion FR-S Monogram is a great deal on a souped up car.
While the Scion has been known to have underwhelming interiors, the new Monogram series breaks that record with an interior chock-full of auto goodies. The Scion Fr-S Monogram includes leather seats with Alcantra inserts, heated front seats, heated outside mirrors, BeSpoke Premium Audio, Smart Key, LED daytime lights HID headlamps and more.
Priced at $27,400 for the six-speed manual transmission and 28,500 for the six-speed sequential automatic transmission, and with only 2,000 models available starting February, the Scion FR-S Monogram is a great deal on a souped up car.
Trend Themes
1. Upgraded Auto Interiors - Disruptive innovation opportunity: Developing advanced technology and luxury features to enhance the driving experience.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Creating high-end and customizable interiors for vehicles.
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