The Subaru BRZ Touge Edition Will Only Sell 60 Units in Italy
Colin Smith — October 19, 2023 — Autos
The 'BRZ Touge' is a special edition of the Subaru BRZ sports coupe that is exclusively available in Italy. The name Touge means “mountain pass” in Japanese, referring to the twisty roads where drivers test their skills and performance. The BRZ Touge features a distinctive blue metallic paint with gold 18-inch OZ Racing Ultraleggera wheels inspired by Subaru’s rally car color scheme. The car also has several STI and Subaru accessories, such as a front splitter, side skirts, rear spoiler, rear diffuser, side vent inserts, and a Supersprint exhaust with Touge lettering. The BRZ Touge produces roughly 231 horsepower from its 2.4-liter flat-four engine, slightly more than the standard BRZ.
The BRZ Touge is limited to only 60 units, and each one comes with a numbered door sill plate, a certificate of authenticity, a leather key ring, an exclusive shift knob, and a car cover. The price of the BRZ Touge is €49,500 (roughly $52,000), which is significantly higher than the starting price of the U.S.-market BRZ ($29,615). The high price is likely due to the local market conditions and the model's rarity. The BRZ Touge is meant to evoke the storied roads of Japan, but it also seems appropriate for an Italian-market car, as Italy is home to some of the world’s most famous mountain passes.
Image Credit: Subaru
The BRZ Touge is limited to only 60 units, and each one comes with a numbered door sill plate, a certificate of authenticity, a leather key ring, an exclusive shift knob, and a car cover. The price of the BRZ Touge is €49,500 (roughly $52,000), which is significantly higher than the starting price of the U.S.-market BRZ ($29,615). The high price is likely due to the local market conditions and the model's rarity. The BRZ Touge is meant to evoke the storied roads of Japan, but it also seems appropriate for an Italian-market car, as Italy is home to some of the world’s most famous mountain passes.
Image Credit: Subaru
Trend Themes
1. Limited-edition Vehicles - The Subaru BRZ Touge Edition showcases a limited-run approach to vehicle production, catering to enthusiasts and collectors.
2. Distinctive Design Features - The gold 18-inch OZ Racing Ultraleggera wheels and unique blue metallic paint of the BRZ Touge present opportunities for eye-catching design choices in the automotive industry.
3. Localized Market Exclusivity - The restricted availability of the BRZ Touge models in Italy highlights the potential for region-specific, limited-market offerings.
Industry Implications
1. Automotive - In the automotive industry, limited-run special editions like the BRZ Touge present opportunities for exclusive branding and increased demand.
2. Automotive Accessories - The presence of STI and Subaru accessories in the BRZ Touge paves the way for the automotive accessories industry to create unique customizations for limited-edition vehicles.
3. Luxury Collectibles - The rarity and high price of the BRZ Touge make it appealing to luxury collectibles enthusiasts, showcasing the potential for specialized markets in luxury limited-edition vehicles.
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