H&M Turns Plastic Waste Into Everyday Fashion
Laura McQuarrie — January 12, 2022 — Eco
References: www2.hm
H&M's newest fashion collection for kids is a playful range of sustainable sci-fi kidswear that came out of the bottle2fashion project. H&M worked with Danone AQUA to take plastic bottle waste from the islands of Indonesia and repurpose these materials into recycled polyester.
The everyday designs for kids include t-shirts, long-sleeve tops, trousers, hoodies and socks that play with ombre, sports-inspired details, marbling, tie-dye and color-blocking. On the sustainable styles, kids will find favorite characters like Grogu (better known as Baby Yoda) from The Mandalorian and the Star Wars universe.
In 2021, the bottle2fashion project succeeded in collecting and recycling over 7.5 million PET bottles, which is more than double the amount from the previous year.
The everyday designs for kids include t-shirts, long-sleeve tops, trousers, hoodies and socks that play with ombre, sports-inspired details, marbling, tie-dye and color-blocking. On the sustainable styles, kids will find favorite characters like Grogu (better known as Baby Yoda) from The Mandalorian and the Star Wars universe.
In 2021, the bottle2fashion project succeeded in collecting and recycling over 7.5 million PET bottles, which is more than double the amount from the previous year.
Trend Themes
1. Sustainable Fashion - H&M's sustainable sci-fi kidswear collection proves that fashion can be both stylish and environmentally friendly, presenting opportunities for disruptive innovation in the fashion industry.
2. Recycling Innovation - The bottle2fashion project's success in collecting and recycling over 7.5 million PET bottles demonstrates a growing demand for innovative recycling technologies that can reduce waste and create new products.
3. Character-based Fashion - The use of popular characters like Grogu from The Mandalorian in H&M's sustainable kidswear line opens up possibilities for other companies to incorporate licensed characters into their own designs for kids' clothing.
Industry Implications
1. Fashion - H&M's sustainable sci-fi kidswear collection demonstrates that sustainable fashion can be stylish and affordable, creating growth opportunities for brands that prioritize eco-friendly practices.
2. Recycling - The success of the bottle2fashion project in repurposing plastic waste into fashion products highlights the potential for growth in the recycling industry that seeks to innovate through sustainable technology.
3. Branded Merchandise - The use of beloved characters in H&M's sustainable kidswear collection proves that licensed merchandise in fashion can be both eco-friendly and highly marketable, suggesting opportunities for growth in the branded merchandise industry.
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