The Schweppes 1783 Muscovado Mixer Pairs Well with Rum or Whiskey
Michael Hemsworth — July 7, 2018 — Lifestyle
References: schweppes.eu & foodbev
Cocktail mixers are rising steadily in popularity as consumers seek out ways to enjoy their favorite libations in new formats, which is seeing brands respond with products like the new Schweppes 1783 Muscovado Mixer.
Formulated to be perfect for mixing with rum or whiskey, the mixer is naturally flavored with a combination of caramel, vanilla and butterscotch to create a more complex flavor experience. The compact design of the packaging puts a premium spin on the classic soda brand that will be appreciated by consumers looking for a high-end way to enjoy spirits.
The Schweppes 1783 Muscovado Mixer soda is available in the UK and joins the brand's other varieties under the 1783 label that maintain strong popularity amongst spirit-drinking consumers in Europe.
Formulated to be perfect for mixing with rum or whiskey, the mixer is naturally flavored with a combination of caramel, vanilla and butterscotch to create a more complex flavor experience. The compact design of the packaging puts a premium spin on the classic soda brand that will be appreciated by consumers looking for a high-end way to enjoy spirits.
The Schweppes 1783 Muscovado Mixer soda is available in the UK and joins the brand's other varieties under the 1783 label that maintain strong popularity amongst spirit-drinking consumers in Europe.
Trend Themes
1. Rising Popularity of Cocktail Mixers - Opportunity for brands to create innovative and unique mixer flavors to cater to consumer demand.
2. Premium Packaging for Soda Brands - Potential for soda brands to differentiate themselves through sleek, high-end packaging design.
3. Demand for High-end Spirit Enjoyment - Opportunity for brands to offer sophisticated and complex flavors in mixers to elevate the drinking experience.
Industry Implications
1. Beverage Industry - Brands can capitalize on the rising popularity of cocktail mixers by introducing new flavors and packaging in the beverage industry.
2. Alcohol Industry - Alcohol brands can partner with mixer brands to create unique and complementary flavor combinations for a premium spirit-drinking experience.
3. Packaging Industry - Opportunity for packaging manufacturers to collaborate with soda brands to create premium, aesthetically pleasing designs for cocktail mixers.
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