Sundae School Presents the Back to School Capsule
References: sundae.school & hypebeast
Fashion imprint Sundae School introduces the Back to School capsule recently that is specifically designed for the Fall 2022 season. It stems from the brand's smoke-wear heritage and nods to crisp tailoring shapes and contrasting color palettes that challenge structure overall.
The brand brings back Jonathan Lee, the design director to create silhouettes that are true to its roots. He explains that this time around, the brand “drew inspiration from Sundae School’s concept of ‘Higher Education’ and incorporated pieces that all types of students would wear, with a Sundae School twist.” Creative Director Dae Lim states, “When the pandemic hit, we adapted by integrating more cozy fits and expanding our graphics. Now with Jonathan back on the team, we’re returning to the roots of the brand and are excited to celebrate our cultural heritage with elevated pieces.”
Image Credit: Sundae School
The brand brings back Jonathan Lee, the design director to create silhouettes that are true to its roots. He explains that this time around, the brand “drew inspiration from Sundae School’s concept of ‘Higher Education’ and incorporated pieces that all types of students would wear, with a Sundae School twist.” Creative Director Dae Lim states, “When the pandemic hit, we adapted by integrating more cozy fits and expanding our graphics. Now with Jonathan back on the team, we’re returning to the roots of the brand and are excited to celebrate our cultural heritage with elevated pieces.”
Image Credit: Sundae School
Trend Themes
1. Fall Fashion Capsules - Fashion brands can create fall fashion capsules specifically designed for the back-to-school season to cater to students' needs.
2. Adaptive Fashion - Brands can adapt to an ever-changing environment by integrating cozy fits and expanding graphics to appeal to more customers.
3. Cultural Heritage Fashion - Brands can celebrate their cultural heritage by incorporating unique designs and fashion pieces that reflect their background.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from creating back-to-school fashion pieces that cater to students' needs while still reflecting the brand's identity.
2. Education Industry - The education industry can collaborate with fashion brands to create clothing that reflects the culture and background of their student body.
3. Graphics Design Industry - Graphics design industry can expand their client base by partnering with fashion brands to create unique and elevated graphics that showcase the brand's identity and cultural heritage.
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