The Schon 'Symbolize' Editorial Represents Scents with Creatures
Jordy E — May 16, 2012 — Pop Culture
References: schonmagazine
The Schon 'Symbolize' editorial by Danish photographer Morten Koldby provides a peculiar look at designer perfume lines. The intense portraits featured in the magazine of a swan, snake, horse, crocodile and lion are personified, imitating the very expressions seen on human faces. Koldby's admitted obsession with animals shines through the project, only with chic couture tweaks.
The fierce images each represent a different eau de perfum line. The ferocious crocodile with sharp serrated teeth is supposed to exemplify Lacoste's L.12.12, while the determined and sinewy snake epitomizes Versace's Yellow Diamond variety. While many of these aromas do resonate with these wild characteristics, few have made a visual connection here. Koldby has demonstrated just how relevant that connection is.
The fierce images each represent a different eau de perfum line. The ferocious crocodile with sharp serrated teeth is supposed to exemplify Lacoste's L.12.12, while the determined and sinewy snake epitomizes Versace's Yellow Diamond variety. While many of these aromas do resonate with these wild characteristics, few have made a visual connection here. Koldby has demonstrated just how relevant that connection is.
Trend Themes
1. Personified Animal Portraits - Opportunity to explore the combination of animals and human expressions in artistic and branding endeavors.
2. Visual Representation of Fragrances - Potential to visually connect scents with specific characteristics or brands to enhance marketing efforts.
3. Animal-inspired Couture - Emerging trend of incorporating animal motifs and designs into fashion and luxury products.
Industry Implications
1. Art and Photography - Opportunity for photographers and artists to experiment with merging animals and human expressions in their work.
2. Fragrance and Perfume - Potential for fragrance brands to explore new ways of visually representing their scents and connecting with consumers.
3. Fashion and Luxury - Opportunity for designers and brands to incorporate animal-inspired designs and motifs into their collections and products.
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