MTN DEW Created a Trio of Aromatic Sprays Inspired by Baja Blast
Laura McQuarrie — June 8, 2021 — Art & Design
References: mountaindew & prnewswire
Scented room sprays are easy to find in varieties with soothing florals or uplifting citrus scents but MTN DEW is offering a different kind of experience with its newest release. At a time when people are craving an escape from their familiar environment, MTN DEW is unveiling The Baja Island: Summer Room Scents.
The Baja Island: Summer Room Scents by MTN DEW collection helps to bring attention to the fact that the original Baja Blast and Baja Blast Zero Sugar are coming back to stores, along with two new flavors and a frozen treat.
Inspired by Baja Blast, Flash and Punch, the fragrant room sprays promise to transport soda lovers to Baja Island for a hot and tropical summer experience.
The Baja Island: Summer Room Scents by MTN DEW collection helps to bring attention to the fact that the original Baja Blast and Baja Blast Zero Sugar are coming back to stores, along with two new flavors and a frozen treat.
Inspired by Baja Blast, Flash and Punch, the fragrant room sprays promise to transport soda lovers to Baja Island for a hot and tropical summer experience.
Trend Themes
1. Scented Room Sprays - Creating room sprays with unique and unconventional scents can catch the attention of consumers looking for a different experience.
2. Sensory Marketing - Utilizing scents to enhance brand experiences can be a disruptive innovation opportunity in various industries.
3. Cross-product Promotion - Developing related products and services to promote each other can increase sales and brand recognition.
Industry Implications
1. Beverage Industry - Incorporating unique and recognizable scents into your product can create a unique and memorable experience that sets your brand apart.
2. Home Fragrance Industry - Experimenting with unconventional scents and creating niche products can appeal to consumers looking for new and interesting home fragrance options.
3. Marketing and Advertising Industry - Developing sensory marketing strategies that incorporate scents can create memorable and immersive brand experiences that differentiate brands from their competitors.
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