This Courvoisier Cognac Gift Delights with a Combination of Scent and Taste
Laura McQuarrie — August 1, 2015 — Fashion
References: courvoisier & thespiritsbusiness
The Célébration Sensorielle gift packs from Courvoisier Cognac provide an expereince of scent and taste that goes beyond its bottled products.
The kit takes inspiration from the Belle Époque era and the way cognac would have been consumed during this time. As such, a bottle of cognac is paired with two luxury fragrances to heighten the experience of drinking cognac. The first scent, Brise de Vincennes, imitates "the breeze from Vincennes" and evokes the smell of things like bread, coffee and vanilla that you might encounter on a walk down a Parisian street. The second fragrance, Nuit Débordante, takes inspiration from the evening and channels headier scents like tobacco, candied orange and patchouli.
Earlier, Johnnie Walker introduced a similar concept in the form of a scented moustache wax that's also meant to heighten the experience of drinking alcohol. Consumers seeking full immersion in favorite brands are being sated with multi-sensory products and experiences like these.
The kit takes inspiration from the Belle Époque era and the way cognac would have been consumed during this time. As such, a bottle of cognac is paired with two luxury fragrances to heighten the experience of drinking cognac. The first scent, Brise de Vincennes, imitates "the breeze from Vincennes" and evokes the smell of things like bread, coffee and vanilla that you might encounter on a walk down a Parisian street. The second fragrance, Nuit Débordante, takes inspiration from the evening and channels headier scents like tobacco, candied orange and patchouli.
Earlier, Johnnie Walker introduced a similar concept in the form of a scented moustache wax that's also meant to heighten the experience of drinking alcohol. Consumers seeking full immersion in favorite brands are being sated with multi-sensory products and experiences like these.
Trend Themes
1. Multi-sensory Products - The trend of developing products that target multiple senses is on the rise, providing opportunities to create unique sensory experiences.
2. Luxury Pairings - Pairing luxury fragrances with high-end beverages is becoming more popular, opening up opportunities for cross-industry collaborations.
3. Heritage-inspired Experiences - Experiences inspired by historical time periods and cultures are gaining popularity, providing opportunities to create unique and immersive experiences for consumers.
Industry Implications
1. Alcohol - The alcohol industry can explore partnerships with fragrance companies to create unique multi-sensory experiences like the Célébration Sensorielle gift packs from Courvoisier Cognac.
2. Fragrance - Fragrance companies can explore collaborations with luxury beverage brands to create complementary scent experiences, opening up opportunities for new revenue streams.
3. Hospitality - Hotels and restaurants can create immersive, heritage-inspired experiences for patrons by incorporating multi-sensory elements like fragrance pairings and historical inspiration.
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