The Fright Castle Takeover Turns White Castle into a Haunted Scene
Laura McQuarrie — October 29, 2021 — Marketing
References: prnewswire
People who search for the White Castle restaurant in Scottsdale, Arizona on Google Street View will see that the location has been turned into Fright Castle instead. Complete with creepy clowns, giant insects, zombies and a full moon hanging overhead, the enhanced image of the White Castle location in Scottsdale is full of details for fans to appreciate. On individual tombstones, the chain is paying tribute to souls like Anita Slider, Stella Craver and Gotta Crave, as well as classic horror movies with lines that appear on self-ordering kiosks.
The activation spotlights White Castle's deals via third-party delivery partners, such as the $0 delivery fee on DoorDash orders of $15 or more and $5 off a 20-Slider Crave Clutch when ordered through Uber Eats, DoorDash, Postmates or Grubhub, both through October 31.
The activation spotlights White Castle's deals via third-party delivery partners, such as the $0 delivery fee on DoorDash orders of $15 or more and $5 off a 20-Slider Crave Clutch when ordered through Uber Eats, DoorDash, Postmates or Grubhub, both through October 31.
Trend Themes
1. Virtual Location Takeovers - White Castle's Fright Castle takeover shows the potential for brands to use virtual location takeovers to create unique and immersive experiences for their customers.
2. Interactive Brand Tributes - White Castle's tribute to classic horror movies and quirky tombstone references shows the potential for brands to create interactive and memorable tributes to their products.
3. Third-party Delivery Partnerships - White Castle's promotional deals with third-party delivery services like DoorDash and Uber Eats show the potential for brands to leverage these partnerships for increased sales and customer acquisition.
Industry Implications
1. Fast Food - Fast food chains like White Castle have the opportunity to use immersive events and creative marketing to differentiate themselves in a highly competitive industry.
2. Virtual Reality - Virtual reality technology providers have the opportunity to work with brands to create virtual location takeovers for an immersive customer experience.
3. Delivery Services - Third-party food delivery services like DoorDash and Uber Eats have the opportunity to work with brands for exclusive deals and promotions that drive sales and customer acquisition.
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