Saxton Cider Uses the Beauty of its Ingredients to Sell
Susan Keefe — February 5, 2012 — Lifestyle
References: supply.net.nz & packagingoftheworld
The New Zealand-based branding firm Supply created these charming bottles and labels for the popular brand Saxton Cider. This naturalistic and delicious design won the Supply gold at the New Zealand Best Awards and it's not difficult to see why. The use of clear bottles allows the pale gold and amber beverages to sell themselves with their intoxicating hue. The bottles are adorned with simple black and white typography and detailed illustrations of the fruits that go into every bottle of Saxton Cider.
A celebration of the natural beauty of the produce that makes this tasty beverage possible, the Saxton Cider graphics look like they're fresh from a full color botany textbook. Carefully rendered with an astounding attention to detail, the Saxton Cider label demonstrates the all-natural approach the brand takes when crafting its product. The Saxton Cider bottles are simply capped with either a black or white top.
Sweet, simple and intoxicating, the Saxton Cider packaging uses natural beauty to entice would-be customers.
A celebration of the natural beauty of the produce that makes this tasty beverage possible, the Saxton Cider graphics look like they're fresh from a full color botany textbook. Carefully rendered with an astounding attention to detail, the Saxton Cider label demonstrates the all-natural approach the brand takes when crafting its product. The Saxton Cider bottles are simply capped with either a black or white top.
Sweet, simple and intoxicating, the Saxton Cider packaging uses natural beauty to entice would-be customers.
Trend Themes
1. Naturalistic Beverage Branding - Opportunity for brands in the beverage industry to create packaging that highlights the natural beauty of their ingredients.
2. Clear Bottles for Product Visibility - Opportunity for packaging innovation in various industries by using clear bottles to showcase the product's color and appearance.
3. Detailed Illustrations for Product Storytelling - Opportunity for brands in different sectors to incorporate detailed illustrations on their packaging, telling the story of their product and its ingredients.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to enhance their branding by using naturalistic packaging that showcases the ingredients.
2. Packaging Industry - Opportunity for packaging companies to offer clear bottle options that allow products to be prominently displayed.
3. Food Industry - Opportunity for food brands to adopt detailed illustrations on packaging to convey the story and natural ingredients of their products.
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