Quaker's Newest Flavor Introduces Apple-Cheddar Savory Oats
Laura McQuarrie — February 21, 2017 — Marketing
References: BringYourBestBowl & trndmonitor
The results of Quaker Oats' Bring Your Best Bowl Contest have been revealed, introducing a most unexpected new kind of savory oats to the market.
The winning idea came from Karen D. of Boston, who suggested that the brand make Apple Cheddar Rosemary as its newest Instant Oatmeal flavor. As well as showing off the versatility of its oats, Quaker now has the potential to explore oatmeal as a meal that can be enjoyed at any time of the day. Other flavors in the finals included Vanilla Chai and Lemon Ricotta Pancake.
Near the end of last year, Quaker launched the 'Oat Café' in London, which gave people the chance to sample other unusual oatmeal varieties like Black Sesame + Chili.
The winning idea came from Karen D. of Boston, who suggested that the brand make Apple Cheddar Rosemary as its newest Instant Oatmeal flavor. As well as showing off the versatility of its oats, Quaker now has the potential to explore oatmeal as a meal that can be enjoyed at any time of the day. Other flavors in the finals included Vanilla Chai and Lemon Ricotta Pancake.
Near the end of last year, Quaker launched the 'Oat Café' in London, which gave people the chance to sample other unusual oatmeal varieties like Black Sesame + Chili.
Trend Themes
1. Savory Oatmeal - Expanding the oatmeal market beyond traditional sweet flavors by introducing savory options like Apple Cheddar Rosemary.
2. Versatile Oatmeal - Positioning oatmeal as a meal that can be enjoyed at any time of the day, opening up new consumption occasions and expanding the target market.
3. Unusual Oatmeal Varieties - Exploring innovative oatmeal flavors like Black Sesame + Chili to cater to adventurous consumers seeking unique taste experiences.
Industry Implications
1. Food and Beverage - Opportunity for companies in the food and beverage industry to incorporate savory oatmeal options into their product line, capitalizing on the growing demand for healthier and more diverse meal options.
2. Breakfast Cereal - Disruptive innovation opportunity for breakfast cereal manufacturers to expand their product offerings by including savory oatmeal varieties, appealing to consumers seeking alternative breakfast options.
3. Restaurant/café - Chance for restaurants or cafes to incorporate savory oatmeal dishes into their menu, tapping into the trend of oatmeal as a versatile and nutritious meal choice beyond the traditional breakfast setting.
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