Save the Asian Elephants' Ad Shows the Vicious Cycle of Elephant Tourism
Laura McQuarrie — August 16, 2014 — Marketing
References: elephant-soraida & adsoftheworld
In this ad to save the Asian elephants, Friends of the Asian Elephant speaks out on the vicious cycle that keeps causing them harm. The ads show elephants falling into something like a sand trap that they can't get out of, which is fueled by money.
The ads note that "Your money is the bait," and that continuing to feed elephants in the streets of Bangkok will only encourage the industry to grow. Although there are many tourists who want to ride elephants or get their photos taken with them, behind the scenes these elephants are very often horribly abused and malnourished. In an effort to take elephants out of busy cities and bring them back to where they're meant to be in nature, Friends of the Asian Elephant encourages people to visit its website.
The ads note that "Your money is the bait," and that continuing to feed elephants in the streets of Bangkok will only encourage the industry to grow. Although there are many tourists who want to ride elephants or get their photos taken with them, behind the scenes these elephants are very often horribly abused and malnourished. In an effort to take elephants out of busy cities and bring them back to where they're meant to be in nature, Friends of the Asian Elephant encourages people to visit its website.
Trend Themes
1. Ethical Tourism - The trend of ethical tourism presents an opportunity to disrupt the unsustainable and exploitative practices in the elephant tourism industry.
2. Animal Welfare Advocacy - The increasing focus on animal welfare advocacy creates opportunities to disrupt the harmful treatment and exploitation of elephants in the tourism industry.
3. Nature Conservation - The trend of nature conservation offers opportunities to disrupt the cycle of elephants being taken out of their natural habitats for tourist attractions.
Industry Implications
1. Tourism - The tourism industry has an opportunity to disrupt the harmful practices of elephant exploitation and create ethical experiences for tourists.
2. Animal Rights Organizations - Animal rights organizations have opportunities to disrupt the elephant tourism industry by advocating for better treatment and protection of elephants.
3. Environmental Organizations - Environmental organizations can disrupt the vicious cycle by promoting nature conservation and the restoration of natural habitats for elephants.
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