Freja Beha Erichsen Gets Chopped Up for Santa Lolla Cruise 2011 Campaign
Marissa Brassfield — June 15, 2011 — Pop Culture
References: santalolla.br_ & designscene.net
IMG model Freja Beha Erichsen is the face of the Santa Lolla Cruise 2011 campaign. Erichsen is photographed by Henrique Gendre in color-blocked fashion curated by Luis Fiod and summer-ready accessories from the Santa Lolla collection.
During the post-production ads, the Santa Lolla Cruise 2011 ads are sliced up horizontally, each slice shifted slightly so as to selectively obscure parts of the photo. In some, an oversized clutch and shoes are the only clearly visible pieces; other shots highlight just a pair of fabulous pumps. This subtle detail alerts viewers where to focus their attention -- forget the outfits, look at those stunning espadrilles!
The Santa Lolla Cruise 2011 campaign uses clever image-manipulation techniques to subtly direct the audience's attention to the fun featured accessories.
During the post-production ads, the Santa Lolla Cruise 2011 ads are sliced up horizontally, each slice shifted slightly so as to selectively obscure parts of the photo. In some, an oversized clutch and shoes are the only clearly visible pieces; other shots highlight just a pair of fabulous pumps. This subtle detail alerts viewers where to focus their attention -- forget the outfits, look at those stunning espadrilles!
The Santa Lolla Cruise 2011 campaign uses clever image-manipulation techniques to subtly direct the audience's attention to the fun featured accessories.
Trend Themes
1. Image-manipulation Advertising - The Santa Lolla Cruise 2011 campaign demonstrates the trend of using clever image-manipulation techniques to attract attention to featured accessories.
2. Selective Obscurity - The sliced accessories ads employ the trend of selectively obscuring parts of the photo to create visual intrigue and direct focus towards specific items.
3. Color-blocked Fashion - The Santa Lolla Cruise 2011 campaign showcases the trend of color-blocking in fashion, emphasizing bold and vibrant combinations.
Industry Implications
1. Fashion Advertising - The sliced accessories ads indicate opportunities for disruptively innovating fashion advertising techniques and creating visually captivating campaigns.
2. Image Manipulation Software - The trend of image-manipulation advertising presents an opportunity for the development of innovative software tools that simplify and enhance the creation of unique visual effects.
3. Accessory Design - The Santa Lolla Cruise 2011 campaign emphasizes the importance of accessories, indicating a potential for disruptive innovation in the accessory design industry to create standout pieces.
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