The New MCM x Crocs Campaign Stars Lindsay Lohan
Michael Hemsworth — July 21, 2023 — Marketing
References: mcmworldwide & highsnobiety
The new MCM x Crocs campaign has been debuted starring actress Lindsay Lohan to show off the latest footwear styles in the collaboration and catch the eyes of avid fans. The campaign sees Lohan donning the new MCM x Crocs Mega Crush, which boasts a chunky, oversized construction that's lavishly embellished with a variety of charms and details. The actress is seated amongst an array of MCM luggage and accessories in front of the Dubai landscape to further accentuate the jet set style of the various pieces.
Lohan herself commented on the new footwear and the MCM x Crocs campaign saying, "The new MCM x Crocs Mega Crush is equal parts playful and chic. The shoe combines style, versatility, and comfort — all important to me when choosing the perfect fashion accessory. I hope you enjoy them as much as I do!"
Image Credit: Highsnobiety
Lohan herself commented on the new footwear and the MCM x Crocs campaign saying, "The new MCM x Crocs Mega Crush is equal parts playful and chic. The shoe combines style, versatility, and comfort — all important to me when choosing the perfect fashion accessory. I hope you enjoy them as much as I do!"
Image Credit: Highsnobiety
Trend Themes
1. Celebrity-collaboration Campaigns - The MCM x Crocs collaboration with actress Lindsay Lohan showcases the trend of celebrity-driven campaigns and the potential to attract avid fans.
2. Chunky and Oversized Footwear - The MCM x Crocs Mega Crush introduces the trend of chunky and oversized footwear, presenting an opportunity for brands to tap into the demand for bold and statement-making shoes.
3. Jet Set Style - The MCM x Crocs campaign highlights the trend of jet set style, offering opportunities for luxury and travel-related brands to create exclusive campaigns and products.
Industry Implications
1. Fashion and Accessories - The MCM x Crocs campaign brings together the fashion and accessories industry, demonstrating the potential for collaboration and innovation in this sector.
2. Footwear - The chunky and oversized footwear trend showcased in the MCM x Crocs campaign presents an opportunity for the footwear industry to explore new design and style possibilities.
3. Luxury and Travel - The jet set style trend portrayed in the MCM x Crocs campaign offers opportunities for the luxury and travel industries to tap into the desire for exclusive and glamorous experiences.
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