Santa Casa de Misericordia de Sao Paulo Ads Will Turn You Upside Down
Emily Evans — May 26, 2011 — Marketing
References: santacasasp.org.br & adsoftheworld
If you've ever seen ads for blood donation before, you can appreciate the effectiveness of these Santa Casa de Misericordia de Sao Paulo ads. These print advertisements were done by advertising agency Young & Rubicam in Brazil.
The ads created for the Hospitals and Healthcare institutions in San Paulo are eye-catching and literally head-turning. Just by looking at these ads you may find yourself wanting to know a little bit more.
The topic of blood donation can be one that many people avoid listening to, despite its apparent importance. The text included in the ads -- "You have more blood than you need, give a bit" -- reflects the attention-grabbing models who are turned upside down. By instantly capturing our attention, these Santa Casa de Misericordia de Sao Paulo ads do a great job at relaying a message that people might commonly look past.
The ads created for the Hospitals and Healthcare institutions in San Paulo are eye-catching and literally head-turning. Just by looking at these ads you may find yourself wanting to know a little bit more.
The topic of blood donation can be one that many people avoid listening to, despite its apparent importance. The text included in the ads -- "You have more blood than you need, give a bit" -- reflects the attention-grabbing models who are turned upside down. By instantly capturing our attention, these Santa Casa de Misericordia de Sao Paulo ads do a great job at relaying a message that people might commonly look past.
Trend Themes
1. Eye-catching Ads - These head-turning hospital ads by Santa Casa de Misericordia de Sao Paulo demonstrate the effectiveness of attention-grabbing advertising.
2. Blood Donation Awareness - The ads for blood donation encourage people to think about the importance of donating blood and spark conversations about this topic.
3. Creative Print Advertising - The innovative design and concept of these print ads by Young & Rubicam in Brazil showcase the potential for creative advertising in various industries.
Industry Implications
1. Healthcare - The healthcare industry can explore creative advertising techniques to raise awareness about different health issues and promote their services.
2. Advertising - The advertising industry can discover new ways to create eye-catching and impactful campaigns that capture people's attention and convey important messages.
3. Nonprofit - Nonprofit organizations, like blood donation centers, can utilize unique and attention-grabbing advertising to increase awareness and donor participation for their cause.
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