The Samsung Optical Zoom Campaign Magnifies a Few Features
Armida Ascano — December 27, 2010 — Marketing
References: ibelieveinadv
The Samsung Optical Zoom campaign by BBDO focuses in on the product feature of magnification. The ads illustrate the concept immediately, with huge heads on dogs, statues and beach-laying babes.
The Samsung Optical Zoom campaign accomplishes what all campaigns hope to achieve: automatic understanding on the part of consumers. Global ad agency BBDO definitely hit a home run with this huge-head campaign, making for a guaranteed way to gain the product some attention.
Implications - Shocking advertising is an easy yet effective way for companies to attract customer attention and promote their products. Buyers are on a constant search for items that are unique and previously unseen, and attention-grabbing advertising is an easy way to attract customers to these customized products.
The Samsung Optical Zoom campaign accomplishes what all campaigns hope to achieve: automatic understanding on the part of consumers. Global ad agency BBDO definitely hit a home run with this huge-head campaign, making for a guaranteed way to gain the product some attention.
Implications - Shocking advertising is an easy yet effective way for companies to attract customer attention and promote their products. Buyers are on a constant search for items that are unique and previously unseen, and attention-grabbing advertising is an easy way to attract customers to these customized products.
Trend Themes
1. Shocking Advertising - Shocking advertising is an easy yet effective way for companies to attract customer attention and promote their products.
2. Customized Products - Buyers are on a constant search for items that are unique and previously unseen, and attention-grabbing advertising is an easy way to attract customers to these customized products.
3. Automatic Understanding - The Samsung Optical Zoom campaign accomplishes what all campaigns hope to achieve: automatic understanding on the part of consumers.
Industry Implications
1. Advertising - Companies in the advertising industry can explore shocking advertising strategies to attract customer attention and promote their products.
2. Consumer Goods - In the consumer goods industry, there is an opportunity to create customized products that cater to buyers' desire for uniqueness and previously unseen items.
3. Photography - The Samsung Optical Zoom campaign highlights the automatic understanding and appeal of optical zoom features in photography, presenting an opportunity for advancements and innovation in this industry.
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