The Samsung Galaxy S Ad Plays on the iPhone 4 Reception Problem
Joanne Lam — July 26, 2010 — Pop Culture
References: galaxys.samsungmobile & mashable
The Samsung Galaxy S ad takes a stab at the Apple Antennagate issue in their latest print. Featuring a reception bar symbol in place of the two letter “L"s in the word “Hello,” Samsung is stating that their new phone allows for better reception than advertised and seen by their Apple counterpart.
Considering how the Apple Antennagate issue hasn’t been completely resolved, this Samsung Galaxy S ad may manage to turn a few away from the iPhone 4 craze.
Considering how the Apple Antennagate issue hasn’t been completely resolved, this Samsung Galaxy S ad may manage to turn a few away from the iPhone 4 craze.
Trend Themes
1. Antennagate Issue - Opportunity to develop superior antenna technology to address the reception problem faced by smartphones.
2. Mocking Ads - Potential for creative advertising campaigns that playfully criticize competitors' flaws.
3. Better Reception - Space for innovative solutions to enhance signal reception in smartphones and other devices.
Industry Implications
1. Smartphone Manufacturing - Disruptive innovation opportunities in developing improved antenna technology for smartphones.
2. Advertising - Potential for ad agencies to create engaging campaigns that playfully mock competitors' products.
3. Wireless Communication - Space for advancements in signal reception technology to improve wireless communication devices.
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