Sam's Club Launches ‘Neu Direction' Wine
Marissa Brassfield — November 16, 2008 — Business
References: walmartstores & luxist
It’s often exceedingly difficult to find certified fair-trade goods, especially at a place like Wal-Mart, Costco or Sam’s Club. However, Wal-Mart Stores has just announced the launch of Neu Direction, a certified fair-trade wine from Lujan de Cuyo near Mendoza, Argentina.
This year marks the first year of the Fair Trade Wine certification program in the United States, and Neu Direction is one of the first wines to achieve this distinction. Neu Direction Malbec will sell for about $10 a bottle at Sam’s Club.
This year marks the first year of the Fair Trade Wine certification program in the United States, and Neu Direction is one of the first wines to achieve this distinction. Neu Direction Malbec will sell for about $10 a bottle at Sam’s Club.
Trend Themes
1. Certified Fair-trade Goods - The trend of certified fair-trade goods is growing, presenting opportunities for businesses to tap into the market and satisfy consumer demands for ethical and sustainable products.
2. Affordable Fair-trade Alcohol - The rise of affordable fair-trade alcohol, such as Sam's Club's Neu Direction wine, provides opportunities for businesses to cater to socially conscious consumers at a lower price point.
3. Fair Trade Wine Certification - The introduction of fair trade wine certification in the United States opens up new avenues for winemakers to differentiate themselves and capture a niche market of ethically-minded wine lovers.
Industry Implications
1. Retail - Retailers like Wal-Mart, Costco, and Sam's Club can benefit from offering more certified fair-trade goods, appealing to socially conscious shoppers and differentiating themselves from competitors.
2. Alcoholic Beverages - The alcoholic beverage industry can leverage the growing demand for fair-trade alcohol, exploring opportunities to create affordable options without compromising ethical standards.
3. Wine Production - Wine producers, particularly winemakers in regions like Lujan de Cuyo near Mendoza, Argentina, have the chance to gain a competitive edge by obtaining fair trade certification and meeting the increasing consumer demand for ethically sourced wines.
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