Arcade Beauty's Sampling Solution Shares ScentSeal Cards
Laura McQuarrie — April 9, 2021 — Fashion
References: arcadebeauty & cosmeticsbusiness
The way people sample a variety of beauty products is changing and Arcade Beauty came up with a contactless sample dispenser for Rochas' new fragrance, Girl. The contactless sampling solution takes the form of a board box that has the capacity to hold 100 printed ScentSeal cards, which can be used for a safe sampling experience.
Thanks to the design of the system, samplers only need to touch the card that they will be picking up and keeping as their own. The experience was created to replace physical product testers and minimize the need for people to interact with beauty advisors.
The sampling experience is being reshaped in a number of ways and it is changing how consumers discover new products virtually and in-store.
Thanks to the design of the system, samplers only need to touch the card that they will be picking up and keeping as their own. The experience was created to replace physical product testers and minimize the need for people to interact with beauty advisors.
The sampling experience is being reshaped in a number of ways and it is changing how consumers discover new products virtually and in-store.
Trend Themes
1. Contactless Sampling Solutions - Arcade Beauty's contactless sample dispenser for Rochas' new fragrance, Girl, offers a safe sampling experience that replaces physical testers.
2. Virtual Product Discovery - The way people sample and discover new beauty products is changing.
3. Reduced Physical Interaction - The contactless sampling solution from Arcade Beauty minimizes the need for people to interact with beauty advisors.
Industry Implications
1. Beauty and Personal Care - The contactless sampling solution from Arcade Beauty is disrupting the beauty and personal care industry by providing a safer way to sample fragrances and other products.
2. Retail - The reshaping of the sampling experience is changing how beauty products are marketed and sold in stores.
3. Printing and Imaging - The ScentSeal cards used in Arcade Beauty's contactless sample dispenser technology represents a disruptive innovation opportunity for the printing and imaging industry to create customized and safe sampling products for a variety of consumer goods.
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