Sainsbury's and Deliveroo are Trailing a Partnership
Ellen Smith — September 2, 2019 — Business
References: sainsburys & marketingweek
Sainsbury's and Deliveroo have formed an unexpected partnership, offering consumers the chance to order a freshly baked pizza to their door.
Like most grocery stores, Sainsbury's has a hot counter where shoppers can stop in for a quick and convenient bite to eat. Now, the grocery chain is testing consumers' appetites by partnering with Deliveroo. Through this partnership, consumers are able to order a hot, freshly baked pizza from the chain, and a Deliveroo employee will bring it to their home. In addition, this service extends to other Sainsbury offerings, like dips, drinks, snacks and more.
According to Clodagh Moriarty, the chief digital officer at Sainsbury’s "With more and more shoppers looking for convenient and affordable meals delivered to their doors, our trial with Deliveroo brings our great value hot food direct to customers’ homes,”
Like most grocery stores, Sainsbury's has a hot counter where shoppers can stop in for a quick and convenient bite to eat. Now, the grocery chain is testing consumers' appetites by partnering with Deliveroo. Through this partnership, consumers are able to order a hot, freshly baked pizza from the chain, and a Deliveroo employee will bring it to their home. In addition, this service extends to other Sainsbury offerings, like dips, drinks, snacks and more.
According to Clodagh Moriarty, the chief digital officer at Sainsbury’s "With more and more shoppers looking for convenient and affordable meals delivered to their doors, our trial with Deliveroo brings our great value hot food direct to customers’ homes,”
Trend Themes
1. Food Delivery Partnerships - The unexpected partnership between Sainsbury's and Deliveroo showcases the trend of grocery stores partnering with delivery services to offer convenient food delivery options.
2. Convenience and Accessibility - Consumers are increasingly seeking convenient and affordable meal options delivered to their homes, presenting opportunities for grocery stores to adapt their offerings and partner with delivery services to meet this demand.
3. Expanding Delivery Menu - Grocery stores like Sainsbury's are expanding their delivery options beyond groceries to include hot meals, drinks, snacks, and other food products, catering to customers' diverse needs and preferences.
Industry Implications
1. Retail - The partnership between Sainsbury's and Deliveroo indicates potential disruptive innovation opportunities in the retail industry, as grocery stores explore new ways to provide convenient services to customers.
2. Food Delivery - The collaboration between Sainsbury's and Deliveroo highlights the potential for disruptive innovation in the food delivery industry, as grocery stores tap into the growing demand for meal delivery services.
3. E-commerce - The expansion of grocery delivery services to include hot meals and other food products suggests disruptive innovation opportunities in the e-commerce industry, as online platforms and delivery services enhance the convenience and accessibility of food and grocery shopping.
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