Clean Makeup Brand Saie is Reinventing Branded Merch with Saie Vintage
Laura McQuarrie — October 7, 2021 — Eco
Saie, a clean makeup brand that makes products charged by superpower ingredients, is introducing a collection of merch, Saie Vintage, but in its own completely unique and sustainable way. The so-called "anti-merch" collection is first and foremost focused on reducing and reusing and it helps to reduce waste by making the most of garments that are already in circulation. As the brand says, "Instead of producing brand new cookie-cutter merch, we’ve asked our favorite vintage curators to select one-of-a-kind pieces for you. Each month, three vendors will curate their very own Saie exclusive collection of preloved pieces available for you to shop here at Saie."
Some of the sustainable goods that might be found through Saie Vintage include embroidered jean jackets and hand-dyed slips in the brand's signature lilac color.
Some of the sustainable goods that might be found through Saie Vintage include embroidered jean jackets and hand-dyed slips in the brand's signature lilac color.
Trend Themes
1. Sustainable Merchandising - Opportunity for brands to create sustainable merchandising collections using existing garments in circulation instead of producing new ones.
2. Collaborative Vintage Curation - Opportunity for brands to collaborate with vintage curators to offer one-of-a-kind preloved garments as part of their merchandising collections.
3. Anti-merchandise Culture - Opportunity for brands to cater to consumers who are against traditional branded merchandise by offering unique and sustainable alternatives.
Industry Implications
1. Fashion - The fashion industry can benefit from creating sustainable merchandising collections using existing garments in circulation and collaborating with vintage curators.
2. Beauty - The beauty industry can offer unique and sustainable alternatives to traditional branded merchandise to cater to consumers who are against it.
3. Retail - The retail industry can capitalize on the trend of anti-merchandise culture by offering sustainable and unique alternatives to traditional branded merchandise.
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