The Baseball Game Promoted the Japanese Horror Film Sadako vs. Kayako
Riley von Niessen — June 7, 2016 — Marketing
'Sadako vs. Kayako' is the title of the Japanese supernatural horror film that is set to be released in the summer of 2016.
The movie combines characters taken from 'The Grudge' and 'The Ring,' both of which feature terrifying creatures that move eerily to frighten their viewers. In a bizarre yet creative promotional tactic, the characters that comprise Sadako Vs. Kayako were brought out to play the first pitch of a Japanese baseball game. The supernatural beings surprise the audience and cheerleaders run off the field when they see them approach. Characters act as they would on screen within the game, with 'Toshio' of The Grudge sitting curled on the ground as he stares ahead being one example.
With this campaign, the release of Sadako vs. Kayako has gone viral, likely resulting in more support for the film than traditional promotion techniques may have offered.
The movie combines characters taken from 'The Grudge' and 'The Ring,' both of which feature terrifying creatures that move eerily to frighten their viewers. In a bizarre yet creative promotional tactic, the characters that comprise Sadako Vs. Kayako were brought out to play the first pitch of a Japanese baseball game. The supernatural beings surprise the audience and cheerleaders run off the field when they see them approach. Characters act as they would on screen within the game, with 'Toshio' of The Grudge sitting curled on the ground as he stares ahead being one example.
With this campaign, the release of Sadako vs. Kayako has gone viral, likely resulting in more support for the film than traditional promotion techniques may have offered.
Trend Themes
1. Supernatural Movie/game Crossover - There is an opportunity for horror films to partner with sports teams to create unique, viral promotional experiences.
2. Interactive Fan Experience - Sports teams and entertainment companies can partner to create immersive experiences that engage fans and drive interest in the event or product being promoted.
3. Creative Promotional Tactics - Companies can explore unconventional, attention-grabbing promotions that utilize unique partnerships to create buzz around their products.
Industry Implications
1. Film - Horror movie companies can partner with sports teams or other industries to promote their films in an innovative and memorable way.
2. Sports - Sports teams can partner with entertainment companies to create unique, interactive experiences for fans that create buzz around the team and its events.
3. Advertising - Companies and marketing agencies can explore creative and unconventional promotional tactics to engage consumers and drive interest in their products.
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