Sabrina’s Brown Sugar Shakin’ Espresso is Coming to Dunkin’
Katherine Pendrill — December 30, 2024 — Pop Culture
References: qsrmagazine
Dunkin' has teamed up with the Grammy-nominated pop superstar Sabrina Carpenter for a cheeky new Sabrina’s Brown Sugar Shakin’ Espresso drink.
As you may know, Carpenter's 'Espresso' was the hit song of summer 2024 and now the chart-topping hit is available in a sippable new format. Sabrina’s Brown Sugar Shakin’ Espresso is a limited-time drink option set to debut on December 31, 2024 (New Year’s Eve). The handcrafted iced beverage combines Dunkin’s bold espresso with sweet brown sugar notes, and oatmilk, all shaken to perfection. As a press release for the new drink reads: "The result is a deliciously frothy, subtly sweet sip ready to kick off 2025 in style."
To truly bring the drink to life, Dunkin' has launched a Shake That Ess’ campaign that sees Carpenter promoting the beverage with her signature cheeky humor.
Image Credit: Dunkin’
As you may know, Carpenter's 'Espresso' was the hit song of summer 2024 and now the chart-topping hit is available in a sippable new format. Sabrina’s Brown Sugar Shakin’ Espresso is a limited-time drink option set to debut on December 31, 2024 (New Year’s Eve). The handcrafted iced beverage combines Dunkin’s bold espresso with sweet brown sugar notes, and oatmilk, all shaken to perfection. As a press release for the new drink reads: "The result is a deliciously frothy, subtly sweet sip ready to kick off 2025 in style."
To truly bring the drink to life, Dunkin' has launched a Shake That Ess’ campaign that sees Carpenter promoting the beverage with her signature cheeky humor.
Image Credit: Dunkin’
Trend Themes
1. Celebrity-collaborated Beverages - Aligning with pop culture icons to co-create unique beverages presents opportunities for brands to capture millennial and Gen Z consumers seeking novelty and familiarity.
2. Music-themed Marketing - Leveraging musical hits in product tie-ins offers brands a way to capitalize on current pop culture phenomena by enhancing consumer engagement through shared cultural experiences.
3. Limited-edition Releases - Introducing seasonal or timed-exclusive products generates buzz and urgency, encouraging repeat visits and brand loyalty from consumers eager for exclusive offerings.
Industry Implications
1. Food and Beverage - Innovation in ice-cold caffeinated concoctions opens new avenues for capturing attention in a competitive marketplace seeking trendy drink options.
2. Entertainment Partnerships - Strategic collaborations between artists and brands enable cross-industry promotions, fusing entertainment with retail to engage diverse audience segments.
3. Digital Advertising - Integrating celebrity endorsements with social media-driven campaigns amplifies reach, creating dynamic promotional content that resonates with digital-native consumers.
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