Ryder Ripps Counts Red Bulls Consumed vs. Ideas Generated
Laura McQuarrie — May 31, 2013 — Marketing
References: hypercurrentliving & todayandtomorrow.net
Ryder Ripps “lived and worked” at the Red Bull Music Academy for a week to create his ‘Hyper Current Living’ performance art piece; consuming Red Bull and creating “digital stuff” at a rapid speed.
Ripps was set up in a room equipped with a fridge stocked with cans of Red Bull, computers connected to the Internet, a camera to broadcast a real-time stream of events and a keyboard with only an “R” and an “I” to track his intake of Red Bull and output of “Ideas.”
Throughout the performance, HyperCurrentLiving.com kept tally of the amount of Red Bull Ripps drank, as compared to the number of ideas he generated in that week. The final numbers revealed 38 Red Bulls consumed and 286 ideas generated.
Ripps was set up in a room equipped with a fridge stocked with cans of Red Bull, computers connected to the Internet, a camera to broadcast a real-time stream of events and a keyboard with only an “R” and an “I” to track his intake of Red Bull and output of “Ideas.”
Throughout the performance, HyperCurrentLiving.com kept tally of the amount of Red Bull Ripps drank, as compared to the number of ideas he generated in that week. The final numbers revealed 38 Red Bulls consumed and 286 ideas generated.
Trend Themes
1. Performance Art Using Energy Drinks - There is potential for artists to explore the use of energy drinks in performance art to examine the effects of consumption on creativity and productivity.
2. Real-time Tracking of Consumption and Output - Platforms that track and display real-time data on consumption and output can provide insights on the relationship between inputs and outcomes for individuals or organizations.
3. Productivity Boosting Through Energy Drink Consumption - The concept of using energy drinks as a means to increase productivity and generate ideas can be explored by businesses and individuals seeking innovative approaches to enhance performance.
Industry Implications
1. Art and Entertainment - The art and entertainment industry can utilize energy drinks as a tool for performance art and creative experimentation.
2. Technology and Analytics - The technology and analytics industry can develop platforms and tools that track and analyze real-time data on consumption and output, enabling individuals and organizations to gain insights and optimize productivity.
3. Beverage and Food - The beverage and food industry can capitalize on the trend of using energy drinks as a means to boost productivity, creating new product categories and marketing strategies for targeted consumers.
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