The Rusty Quarters Retro Arcade & Museum Campaign is Creatively Clever
Meghan Young — August 28, 2012 — Marketing
References: rqarcade & mymodernmet
The Rusty Quarters Retro Arcade & Museum ad campaign has been cleverly executed. Inspired not only by the focus on the organization itself, but also by its name, the print ads are centered around classic gamer characters made out of quarters. Although some may think that concept is obvious, others will view it as incredibly creative.
Designed by Michael Arney, the Rusty Quarters Retro Arcade & Museum ad campaign has been captured in very specific locations, ones where loose change is a common sighting. These include under couch pillows and on the car floor. Each print ad reads, "Find your game," suggesting not so subtly that people should look in these places for quarters of their own to use at Rusty Quarters.
Designed by Michael Arney, the Rusty Quarters Retro Arcade & Museum ad campaign has been captured in very specific locations, ones where loose change is a common sighting. These include under couch pillows and on the car floor. Each print ad reads, "Find your game," suggesting not so subtly that people should look in these places for quarters of their own to use at Rusty Quarters.
Trend Themes
1. Coin-driven Advertising - Incorporating coins into ad campaigns can create clever and eye-catching marketing strategies.
2. Nostalgic Gaming - Using classic gamer characters and arcade themes in advertising appeals to nostalgic consumers.
3. Interactive Print Ads - Print ads that encourage audience participation and engagement can leave a lasting impression.
Industry Implications
1. Advertising - Coin-made character ads present an opportunity for advertisers to create innovative and attention-grabbing campaigns.
2. Gaming - Retro arcade and museum campaigns can attract gaming enthusiasts and revive interest in classic gaming experiences.
3. Printing - The use of interactive print ads in the Rusty Quarters campaign highlights the potential for creativity and engagement in the printing industry.
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