Newton's Running Shoe Ad Replaces Medicine with Running
Laura McQuarrie — August 6, 2014 — Marketing
References: newtonrunning & adeevee
This Newton Running Shoe ad series presents running as a remedy for everything. Sports activities are extremely beneficial for one's health and some runners will even tell you that the activity is therapeutic, but these ads take this idea to a whole new level, by swapping feel-good things with tiny pairs of running shoes.
In one of the ads, a pill box is filled with a pair of sneakers for each day of the week, suggesting that a daily run become part of your regimen. Another ad toting running as a form of relief shows she shoes fizzing like a stomach-settling tablet in a glass of water. The third ad shows the shoes packaged like little pills, advising that people go for a run "as needed."
In one of the ads, a pill box is filled with a pair of sneakers for each day of the week, suggesting that a daily run become part of your regimen. Another ad toting running as a form of relief shows she shoes fizzing like a stomach-settling tablet in a glass of water. The third ad shows the shoes packaged like little pills, advising that people go for a run "as needed."
Trend Themes
1. Sports Therapy Ads - Brands can utilize the idea of sports as a therapeutic activity by advertising their products as a form of relief.
2. Daily Running Regimens - Encourage people to incorporate daily running routines and strengthen the idea of running as a habit to improve overall health and wellness.
3. Running as a Medicine - Push the concept of running as an alternative to traditional medicine with ad campaigns showcasing the benefits of physical activity to prevent, manage, and treat diseases.
Industry Implications
1. Sportswear Retail - Sportswear brands can tap into the trend by launching campaigns featuring running gear as a remedy and therapy for various health issues.
2. Pharmaceuticals - Pharmaceutical companies can investigate the potential of using running as a complementary therapy to conventional medicine.
3. Fitness Centers/ Gyms - Gyms and fitness centers can emphasize the therapeutic benefits of exercise, particularly running, to attract and retain customers.
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