Runa Supports Indigenous Farmers Through Guayusa Tea
Tiana Reid — January 26, 2012 — Social Good
Based in Brooklyn, New York, Runa is a social business with a focus on offering guayusa tea. Guayusa is a tree in the Ecuadorian Amazon Rainforest that is commonly used as a hot beverage. "It’s a native Amazonian tree leaf that’s been brewed for thousands of years by indigenous communities," wrote Milkshake. "Considered a provider of ‘mental strength and courage’ by the native Kichwa community, Amazon Guayusa tea boosts metabolism, aids digestion, balances blood sugar, and keeps you on the ball."
But Runa is more than the physical tea benefits. There are social and environmental benefits to the business model. Supporting indigenous farmers and participating in rainforest reforestation projects are two of the main initiatives that Runa uses in order to create a collaborative company based on inclusivity, transparency and social good.
"Trade is a powerful tool that can help us build deeper bonds as a global community," Runa wrote on their website. "Exchange is what helps us learn each other's stories through the goods that carry them."
Contact Information
Runa website
Runa on Facebook
Runa on Twitter
Runa on YouTube
But Runa is more than the physical tea benefits. There are social and environmental benefits to the business model. Supporting indigenous farmers and participating in rainforest reforestation projects are two of the main initiatives that Runa uses in order to create a collaborative company based on inclusivity, transparency and social good.
"Trade is a powerful tool that can help us build deeper bonds as a global community," Runa wrote on their website. "Exchange is what helps us learn each other's stories through the goods that carry them."
Contact Information
Runa website
Runa on Facebook
Runa on Twitter
Runa on YouTube
Trend Themes
1. Indigenous Farming - There is a trend towards supporting indigenous farmers through sustainable business models like Runa's guayusa tea.
2. Rainforest Reforestation - Rainforest reforestation projects like Runa's are becoming a trend as consumers seek out products that prioritize environmental sustainability.
3. Socially Responsible Trade - More and more businesses are focusing on socially responsible trade as a trend towards building a global community based on inclusivity and transparency.
Industry Implications
1. Tea - The tea industry can generate innovation opportunities by partnering with indigenous farmers and prioritizing social and environmental responsibility.
2. Food and Beverage - The food and beverage industry can innovate by developing products and business models that prioritize sustainability, indigenous farming, and social responsibility.
3. Agriculture - The agriculture industry can explore opportunities for sustainable farming practices that prioritize environmental conservation and support for indigenous communities.
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