The Ruffwear Meadow Stream Collection Uses Surplus Fabric
Michael Hemsworth — January 29, 2022 — Lifestyle
References: ruffwear & hiconsumption
The Ruffwear Meadow Stream Collection is a performance-driven lineup of products for dog owners that will provide them with a way to support the needs of their canine companion when out on a walk or adventure. The collection makes use is of surplus fabrics that is sourced from the brand's discontinued gear to provide a somewhat eclectic appearance for owners to appreciate. The collection includes the brand's signature Quencher bowl, the Web Master body harness and the Stash Bag for keeping waste bags on hand.
The Ruffwear Meadow Stream Collection is priced starting at $15 and is a small-batch lineup of products that are only available in limited quantities, which could help encourage owners to snap them up before they're gone.
Image Credit: Ruffwear
The Ruffwear Meadow Stream Collection is priced starting at $15 and is a small-batch lineup of products that are only available in limited quantities, which could help encourage owners to snap them up before they're gone.
Image Credit: Ruffwear
Trend Themes
1. Upcycled Products - The upcycling trend applied to pet products opens up the opportunity for companies to create unique and eco-friendly pet accessories.
2. Limited Availability - Creating small-batch collections with limited availability creates a sense of urgency that drives sales and promotes exclusivity.
3. Performance-driven Dog Gear - Developing high-performance, durable dog gear is a trend that caters to pet owners who prioritize their pet's safety and comfort during outdoor activities.
Industry Implications
1. Pet Accessories - By incorporating sustainable practices and materials into pet accessories, companies can create a brand identity that appeals to environmentally-conscious pet owners.
2. Fashion - The use of surplus fabric in pet accessories can generate interest among fashion forward pet owners and create an entirely new sub-category within the fashion industry.
3. Outdoor Recreation - Developing high-performance pet gear that caters to outdoor activities presents an opportunity for companies to innovate and invest in new technologies that prioritize pet safety and comfort.
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