Smartwool's Second Cut K9 Camp Cushion is Made from Recycled Socks
Laura McQuarrie — December 3, 2021 — Lifestyle
References: smartwool & prnewswire
For National Sock Day on December 4th, Smartwool is launching the Second Cut K9 Camp Cushion, a dog bed made from recycled sock shreddings. This sustainable dog bed is one of the ways that the company is working towards its goal of 100% circularity by 2030.
This product is the first to launch from Smartwool's Second Cut Project, which helps to repurpose socks from any brand. Since the project's inception, the brand has collected over 90,000 worn-down and mismatched socks for recycling through its community, and this has been helpful for keeping more than 12,000 pounds of material out of landfills.
The comfortable dog bed can be found in small, medium and large sizes, featuring an interior cushion of unwanted socks and a washable fabric exterior made from recycled polyester.
This product is the first to launch from Smartwool's Second Cut Project, which helps to repurpose socks from any brand. Since the project's inception, the brand has collected over 90,000 worn-down and mismatched socks for recycling through its community, and this has been helpful for keeping more than 12,000 pounds of material out of landfills.
The comfortable dog bed can be found in small, medium and large sizes, featuring an interior cushion of unwanted socks and a washable fabric exterior made from recycled polyester.
Trend Themes
1. Sustainable Pet Products - Creating eco-friendly pet products made from recycled materials can tap into the growing demand for sustainable lifestyle choices.
2. Upcycling - Repurposing used materials like socks into new products presents opportunities for creative upcycling ideas.
3. Circular Economy - Businesses can explore circular economic models by offering products made from recycled materials, like Smartwool's Second Cut Project.
Industry Implications
1. Pet Products - The pet product industry can explore the use of recycled materials to create eco-friendlier products.
2. Fashion and Textile - Fashion and textile industries can repurpose used materials into new products, keeping them from ending up in landfills.
3. Waste Management - Waste management and recycling industries can benefit from partnerships with businesses that specialize in upcycling and circular economy models.
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