Au Hikari's Power of Optics Campaign Revolves Around a Single Beam of Light
Meghan Young — September 11, 2014 — Marketing
References: au.kddi & thisiscolossal
Although the Rube Goldberg machine has been done time and again, the Power of Optics campaign for au Hikari, a Japanese high-speed optical internet service, gives it a much-needed reboot. Dark, dramatic and as elaborate as pas Rube Goldberg machines, the novel contraption is powered by a single beam of light, which demonstrates the 'power of optics.'
Traveling through mirrors, magnifying glasses and reflective other surfaces, the beam of light keeps the ball rolling as it dips into cantilevered water containers, passes a disco ball and even pops a balloon. A modern take on the Rube Goldberg machine, the au Hikari commercial shows that people can still rely on old methods by putting their own unique spin on it.
Traveling through mirrors, magnifying glasses and reflective other surfaces, the beam of light keeps the ball rolling as it dips into cantilevered water containers, passes a disco ball and even pops a balloon. A modern take on the Rube Goldberg machine, the au Hikari commercial shows that people can still rely on old methods by putting their own unique spin on it.
Trend Themes
1. Rube Goldberg Machines Reboot - Opportunity to modernize and reimagine the traditional Rube Goldberg machine for innovative advertising campaigns.
2. Power of Optics - Explore the potential of optics in various industries to showcase the power of light in unique and creative ways.
3. Innovative Advertising - Utilize unconventional methods, like Rube Goldberg machines, to capture and engage consumers' attention in advertising campaigns.
Industry Implications
1. Advertising and Marketing - Incorporate Rube Goldberg machines to create captivating and memorable advertisements for clients.
2. Optical Technology - Develop new applications for optics to showcase the power and versatility of light in the telecommunications and internet service industry.
3. Event Planning and Entertainment - Incorporate Rube Goldberg machines into event planning and entertainment to create interactive and engaging experiences for attendees.
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