CoverGirl Created Ascension, Reign, Overthrown & Revolution Palettes
Laura McQuarrie — April 30, 2019 — Fashion
CoverGirl released four new royal eyeshadow palettes, each of which features shades that tell a different story with colors. The collection describes four different stages of noble life, including Ascension, Reign, Overthrown and Revolution. While Ascension introduces feminine pastel tones with hopeful names like Glass Slipper, Twirl and Cutrsy, Overthrown introduces deeper, darker shades with names like Fallen, Wreckage and Dethroned. Each bold eyeshadow palette includes 12 pans of color to play with.
Naturally, the collection of CoverGirl eyeshadow palettes has been compared to the plot of Game of Thrones, which is currently in its final season. The regally inspired makeup collection offers a fun way for fans to create everyday and fantasy looks with richly pigmented shades that are blendable.
Naturally, the collection of CoverGirl eyeshadow palettes has been compared to the plot of Game of Thrones, which is currently in its final season. The regally inspired makeup collection offers a fun way for fans to create everyday and fantasy looks with richly pigmented shades that are blendable.
Trend Themes
1. Royal Eyeshadow Palettes - Create themed eyeshadow palettes that tell a story with different colors, offering consumers a unique and immersive makeup experience.
2. Noble Life Makeup Collections - Release makeup collections that depict different stages of noble life, providing consumers with a narrative-driven beauty experience.
3. Regal-inspired Makeup Comparisons - Design makeup collections that draw inspiration from popular media, allowing fans to recreate their favorite characters' looks and embrace their inner fandom.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend of storytelling eyeshadow palettes by creating unique narrative-driven makeup collections for consumers.
2. Entertainment - The entertainment industry, including television shows like Game of Thrones, can collaborate with cosmetics brands to release themed makeup collections that enhance fan engagement.
3. Fashion - The fashion industry can explore collaborations with makeup brands to create regal-inspired beauty collections that align with runway trends and provide consumers with a complete fashion look.
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