These Maynards Bassetts Juicies are HFSS-Compliant
Michael Hemsworth — July 28, 2022 — Marketing
References: mondelezinternational & conveniencestore
The Maynards Bassetts Juicies have been unveiled by Mondelēz International as a new product for the UK market arriving ahead of the HFSS legislation coming this October. The products include the Maynards Bassetts Sports Mix Juicies, the Maynards Bassetts Wine Gum Juicies and The Natural Confectionery Co. Juicy Shakes, which are all crafted with real fruit juice. The products also contain 30% less sugar than their original equivalents on the market and will start hitting store shelves in August in 130-gram bags for £1.
Brand Manager for Joyful Candy at Mondelēz International Anna Ulrich spoke further on the new Maynards Bassetts Juicies saying, "Wine Gums Juicies, Sports Mix Juicies and The Natural Confectionery Co. Juicy Snakes will tap into these key trends and will deliver exactly what those consumers are looking for – fun products with natural, trusted ingredients. The core range of each of these brands will still be available, offering more choice than ever through our expanded portfolio in a soon to be HFSS-restricted world."
Brand Manager for Joyful Candy at Mondelēz International Anna Ulrich spoke further on the new Maynards Bassetts Juicies saying, "Wine Gums Juicies, Sports Mix Juicies and The Natural Confectionery Co. Juicy Snakes will tap into these key trends and will deliver exactly what those consumers are looking for – fun products with natural, trusted ingredients. The core range of each of these brands will still be available, offering more choice than ever through our expanded portfolio in a soon to be HFSS-restricted world."
Trend Themes
1. Low Sugar Confectionery - Opportunity to create more confectionery products that are compliant with health regulations, while still appealing to consumer preferences for sweet treats.
2. Real Fruit Juice Infused Sweets - Developing candy products made with real fruit juice could potentially attract health-conscious consumers who are looking for more natural ingredients.
3. Expanded Product Line in Response to Health Regulations - Creating a wider range of products that cater to consumers' preferences for healthier options could aid in brand growth and customer retention.
Industry Implications
1. Confectionery Industry - Reducing sugar content in confectionery products could lead to the creation of a new product line that is compliant with health regulations, while still entertaining the target customer base.
2. Beverage Industry - Real fruit juice infused in candies presents an opportunity for the creation and marketing of health drinks, snacks and candies that cater to consumers’ preference for healthier options.
3. Food Retail Industry - The change in regulations presents sales opportunities for retail actors to promote healthier products; brands to reach out to health-conscious customers and offset the gap in demand of healthier products, and manufacturers to come up with low sugar variants that cater to existing customer preferences.
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